Backlinks Misconceptions

True or False: Common Backlink Misconceptions

In the first post of our backlink series, we explained what they are and how they’re useful to your wider website strategy. So if you haven’t had a chance to read it yet, you can check it out here!

In this second part of our backlinks series we’re going to discuss some common misconceptions dealers have about backlinks and the logistics behind them. Here are the top three common confusions we’ve found surrounding backlinks:

Misconception 1: Quality of Links is Better Than Quantity

Truth: Google considers both quality and quantity. A website with a good quantity of links that also contains many high quality links will rank higher than a website that has only a few high quality links or a website that has a lot of low quality links. For quality, there are several measures – the strength of the website that’s linking in and the relevance of that website. You don’t want your website to be linked on a Doctor’s Finder website.

Misconception 2: You ONLY Want High-Quality Links

Truth: Again, while high quality links are always good, Google also prefers a healthy mix of backlinks from a range of sources including blogs, industry websites, forums, etc. Having too clean of a backlink profile may raise a red flag for Google, just like if someone only had nothing but positive five-star reviews – you might begin to question whether that dealership was really that perfect! Google can also penalize websites for having too clean of a backlink profile.

Misconception 3: Links to a Page Only Help That Particular Page

Truth: Even if another website links to one of your website’s specific pages, it still helps the value of your entire website. Search engines will recognize the fact that the page is being credited and so your website is being credited as an authority. Therefore, increasing the links to any individual page of your website increases the rankings for ALL of your website!

Do you have other questions regarding backlinks that you’re not sure about? Contact your Search Services Representative or our Search Team Supervisor, Diana Richardson, at with your questions!


Kelsey Fritz
Kelsey is the Marketing Coordinator at Commercial Web Services where she monitors the latest marketing advancements to better educate dealers on marketing trends that can further their business goals.

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