18Feb

It's OK to Take "No" For An Answer

Every time a salesperson contacts a potential lead, they’re already starting out with a disadvantage. It’s not their fault, but it’s the reality due to people’s previous experiences with salespeople. Their prospect will answer the phone already defensive, not because of what they have to sell, but because that prospect knows what kind of hoops […]

19Nov

Are You Connecting with Your Audience? Tips on Generating Content to Reach Them

Now that you know how to segment your audience based on interests, demographics, or customer behavior, you can start to focus on customizing your content to appeal to these segments. Generating content may seem fairly straightforward, but making sure you are sending the perfect message for your audience takes a little more time. We’ve come […]

25Jun

4 Tips For A Proactive Customer Service Team

For many customer service teams, the approach is to always respond when an issue arises. But to truly become a dealership that out-supports your competition, your customer service mindset must shift from a reactive to proactive approach. By becoming proactive, your dealership will be able to delight your customers instead of just satisfying them. Here […]

04Jun

5 Tips to Strengthen Customer Relationships

Customers are the make it or break it point for your business. Good, loyal customers are dedicated to your business and promote it to their friends, family and coworkers. They become your greatest form of marketing. But unlike your other forms of marketing, the hard part with customers is that they can’t be bought. So […]