Our sister company, Commercial Truck Trader, recently featured some great content for truckers who work in a difficult and sometimes lonely profession. The conditions of the job are why many drivers go out of their way to transform their cabs from a plain work space to something that feels more like home. From decorations, to […]
Our sister company, Commercial Truck Trader, recently featured some great content from their contributor, Ken Taylor, about the opportunities for retail dealers to find success in the commercial side of the industry. It’s a profitable time to be in commercial sales, and Ken provides an insightful view of the state of the industry. Although commercial sales […]
You wouldn’t immediately expect a commercial marketplace brand to be talking about dolphin pods, but that’s exactly what we recently found on the blog of our sister brand, Commercial Truck Trader! It actually turned out to be a clever introduction to the idea of mutually-beneficial partnerships. They go on to discuss how organizational networking should […]
Our sister company, Commercial Truck Trader, keeps it real when it comes to how to market on a budget. There are numerous ways that your dealership can still market itself, without having a grandiose budget. In this post, Commercial Truck Trader focuses on how the relationships your dealership builds in the community around it could have […]
Our sister company, Commercial Truck Trader, recently wrote a great piece about the impact social media can have on your marketing strategy, despite your dealership lacking a dedicated marketing budget. Just because you don’t have the money to put into a flashy marketing campaign to earn more customer connections, doesn’t mean your strategy has to […]
Our sister company, Commercial Truck Trader, recently wrote about the top eight gadgets truck drivers should consider investing in. The life of a truck driver certainly isn’t an easy and always comfortable one. So with Black Friday sales coming up and the rest of the holiday season remaining, it may be a good idea to […]
Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 4 of our commercial dealership Successful […]
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 4 of our commercial dealership Back to Basics […]
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 1 of our commercial dealership […]
Our sister company, Commercial Truck Trader, recently wrote a piece on an exciting innovation that’s aiming to change the way truckers stay aware of their surroundings. We’ve seen the trend in individually-owned cars, however it’s taken a bit longer for the commercial truck industry to come up-to-speed. Stoneridge, Inc. is aiming to enhance drivers’ surroundings […]