Why Being Mobile Is Crucial To Your Dealership’s Success

Let’s face it, people are on the go and relying on their mobile devices to access the internet now more than ever. In fact, in early 2014, internet usage on mobile devices exceeded that of PC usage. And consumers are using their mobile devices, such as smart phones and tablets, to do more than just access the internet. They are checking social media, reading emails and even making purchases. If your dealership isn’t thinking about how to attract these mobile visitors, you’re missing out.

First, ask yourself “Is my website giving mobile users the best experience?” Research shows us that 57% of mobile users will leave a website if it takes longer than 3 seconds to load. Mobile users are looking for quick, easily understood bites. Is your mobile website providing that to them? It’s also important that your mobile experience is simple and intuitive, making it easier to navigate and matches the needs of the mobile user. By creating an easy to use mobile experience, you develop trust and affinity with users, and the satisfaction with their mobile experience means they are more likely to visit your website later on a desktop.

What can I do to have a mobile website that gives users the best experience?

  • Make sure content is easy to read. Users don’t want to pinch or zoom in order to see what’s on your website. Make sure the font is legible on a smaller screen. Also think about not cluttering the screen because, as the screen gets smaller, the more cluttered the design, the harder it is for the user to focus.
  • Have clear, clickable Calls to Action. Your contact information should be easily seen and not hidden in a menu. It should also be optimized so users can make a phone call or email your dealership without leaving the website. On your inventory pages, request a quote forms should be easy to fill out. Clear CTAs allow for an effective way to convert mobile visitors that desktop versions just can’t fulfill on a mobile platform.
  • Use clean, easy to navigate design. Have buttons that are larger, and more finger-friendly so users can click through with ease. Create logical navigation that matches the needs of a mobile user, as well as what it is that you want the user to accomplish, such as requesting a quote for inventory.

But it goes further than just optimizing your mobile experience. Google’s Hummingbird update puts a greater emphasis on those websites that are usable on mobile devices, giving them higher search rankings than those without.

Mobile strategies are a must, but many are still behind. Take charge of your mobile first approach to gain an edge over your competition. Users are looking for great experiences on mobile devices and will favor your dealership if you are the one providing that to them.

For more information about going mobile for your dealership, contact us at marketing@commercialwebservices.com.


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