Does Mobile Optimization Really Matter for Your Business?
More and more, it seems like mobile is the buzzword in the business world—mobile marketing, mobile advertising, mobile shopping—is it just a trend that will calm down? Quite the opposite! With one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions. In fact, users spend more time accessing social media from their mobile devices than their desktop. Plus, mobile users tend to share social media content 2X as much as those on a desktop computer.
Mobile Users Spend More Money
However, it isn’t just social media traffic that makes mobile optimization important. Mobile purchasing is quickly becoming and more important, meaning you must ensure your website is optimized so that your customers can easily find what they need, when they need it! Many customers report that their mobile purchases are frequently impulse buys. Some statistics even show that mobile users spend more money per purchase than customers do on desktop websites. Now this may vary depending on product and industry, but it speaks to the immense role mobile plays in the sales process.
Mobile Boosts Your Brand
In addition to helping your sales leads, mobile optimization will help your brand. Customers are more likely to trust your brand when you offer a satisfying mobile experience, making them more likely to return to your website later on a desktop. 90 percent of people report moving between devices, or “multi-screening”, to accomplish a task. For those customers who aren’t impulse buyers, this aspect of mobile is extremely important—customers are accessing your brand on mobile, so you want to give them an optimal experience. 80 percent of shoppers admit that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience, so it isn’t enough to have desktop websites in mobile browsers. And when your mobile experienced is optimized for functionality and consistency, this fosters trust and affinity with your users.
Mobile and Your Website
Recently in our blog, we discussed the Google Algorithm Update and how this affects mobile searches, which you can read about here. Bing recently announced a similar update to their algorithm as well. However, it’s not just that non-mobile-friendly websites may suffer in their search rankings; mobile optimization helps rankings and also helps your business with exposure, brand, sales, and loyalty. These are all goals for businesses to achieve, and optimizing your website can bring you one step closer to your customers and providing them with the service that they want.
Do you already have a mobile optimized site? Even better! But that means you should be checking it frequently to make sure it is providing the best experience for your users. Here is a quick checklist to use while looking at your mobile site:
✓ Does it load in less than three seconds?
✓ Does it draw your eye to your key selling points or message?
✓ Is the content easy to read?
✓ Is it easy to navigate?
✓ Is the call to action easy to recognize and activate?
✓ Does it provide a good user experience?
✓ Is it a website you would spend time on if it was not your own?
Hopefully you’ve already optimized your website for mobile and can give it a quick update. If you haven’t optimized your site yet, consider your customers and how it might help your business achieve its goals. If you have any questions or comments, please don’t hesitate to reach out to us at firstname.lastname@example.org.