Taking on social media marketing for your business can be an overwhelming task even from a creative and consistent posting standpoint. Then add on top of that the vast amount of social media metrics that each platform provides, and it’s enough to make your head spin! While it’s great to take a long hard look […]
Engaging your Facebook followers can be a challenge. In fact, it may even seem impossible at times. We’ve seen our own engagement drop and fall over time, but we have followed these tips to stay at a steady rate. Whether it’s likes, comments, or shares, check out what you can adopt to help boost your […]
You’ve heard us reference the 80/20 rule time and time again. But why is that necessary for your business, you ask? We’re answering that question with an in-depth look into why the 80/20 rule is necessary to follow for the success of your social pages! As a refresh, the 80/20 rule suggests that 80% of […]
It’s no secret that social media can be extremely beneficial for businesses of all sizes and scales. However, just because you’re active on social media, doesn’t mean you’re using it the right way. We’ve shared our thoughts on best practices for social media in the past, but today we are sharing with you a new […]
Unhappy with your level of engagement on Facebook? Do you feel like your posts are not being found by the right users? Algorithms like Google’s monstrous equation or in this case, Facebook’s, are created for the sole purpose of solving a problem. Today we’re going to tackle the complex algorithm of Facebook in 4 simple […]
The connection between social media and your SEO exists, but it is not as direct as you may think. While social media can have a powerful effect on your website’s rankings, it can only do so in very specific ways. To clarify the sweet relationship between your social media profile and your search results, check […]
It is no exaggeration to say that say social media has a language of its own. From emojis to abbreviations to tons of different metrics, many terms can be easily confused by even the most fluent social media users. Today we will dive into one of the biggest sources of confusion for many people: the […]
Did you know that over 91% of brands use 2 or more social media channels for their business? More and more business are signing up for multiple social channels in order to reach more followers and share the right content in the best way possible. While it is unlikely your business is only present on […]
While you may be able to post whatever you would like on your personal Facebook page, best practices for posting on your business’s page are a little more complicated. To foster high engagement and optimize your business’s page, follow our three tips on what to post, and what not to post, on your Facebook business […]
Talk about a makeover! In the past month, LinkedIn has released many updates to the user experience and to the look of the platform. Change can be difficult to adjust to, so we broke down the five biggest updates to your LinkedIn profile and what you can do to adapt to those changes. We also […]