Connect the Dots to Better Post Engagement

Engaging your Facebook followers can be a challenge. In fact, it may even seem impossible at times. We’ve seen our own engagement drop and fall over time, but we have followed these tips to stay at a steady rate. Whether it’s likes, comments, or shares, check out what you can adopt to help boost your engagement with your followers!

First, let’s go over one of the easiest ways to engage with your followers. Replying back to their actions on your pages! It’s simple.  When a customer of yours comments on any of your posts, make sure to reply back. Even a simple response lets them know that you care about their opinions. This also helps you to monitor any negative feedback that could pop up on your social pages and help you remedy any issues. We follow a tip from Social Sprout to stay up-to-date on our replies by checking our social pages at the beginning and end of the day to make sure we respond to all of our follower’s comments.

One of the next best ways to engage with your followers is to utilize video. According to a recent Forbes article, Facebook prefers when users upload video directly to the platform so it’s a super simple process. Showing your customers your dealership through Facebook Live can be a great way to show the behind-the-scenes of your business. It gives your customers a chance to see your employees and how your workplace operates. Not only can this be a fun way to show your dealerships personality, but it’s also a different way to increase engagement. Once you show your followers your video skills you can use video for many content types like a Q&A session or a How-To for inventory maintenance. If you’re unsure about where to get started, check out our blog post about 14 Ways to Use Video Marketing. The possibilities are endless!

Along with video, photos can also create a compelling story that engages your followers. For example, you can use photos to feature your employees or pose a question. The Social Examiner gives us a fun way to use photos to increase engagement by asking your followers to make a choice. You can ask them to choose between two similar pieces of inventory or perhaps a change that you’re thinking about making with your business. This creates engagement by making your followers feel involved.

Our last tip is a no-brainer. Simply keep doing what’s working! If you post a piece of content that is garnering engagement, be your own copycat and post a similar piece again. If your audience is engaging with a piece of inventory posted or a motivation Monday quote, there is no reason it can’t be repeated. Just be careful to make sure these copycat posts have a little variety to keep your followers interested.

Send us a comment on how you’ll use these tips to increase engagement! Check out the links throughout this post to look into even more ways to increase your engagement and as always, let us know if you have any questions!


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