Top Twenty Gold
11Apr

Equipment Trader Feature: Top Twenty Gold

Our sister company, Equipment Trader, recently featured some great content from their contributor, Ken Taylor, about how important it is to remain engaged with your top, or “golden,” customers. Oftentimes, dealerships can take these customers for granted in a way, with the assumption that they are secured because of the sale. This piece dives into […]

Mobile's Massive Role in Black Friday
03Jan

Mobile’s Massive Role in Black Friday

Each year it seems as if the kickoff to the holiday shopping season gets bigger and bigger. We’ve gone from having Black Friday, to adding Cyber Monday, then Small Business Saturday, and now Green Tuesday. As each year sets new records for consumer spending, we as marketers have seen some notable takeaways, too. This year, […]

Why Social Media Transparency Leads to Customer Trust
11Oct

Why Social Media Transparency Leads to Customer Trust

It’s no mystery social media has become a valuable asset to the customer experience. We’ve written about social media’s role in customer service before, but one of the biggest things we’ve seen evolve from brands utilizing social media channels is the ability to earn customer trust. As we see businesses being rocked by data breaches, […]

4 Keys to Stellar Customer Service
06Sep

4 Keys to Stellar Customer Service

A recent Social Media Today article we read featured some really interesting facts concerning customer service and and some adjustments you can make to your dealership team to make them an even stronger asset to your business. The article mentions two notable statistics, including that 77% of customers are likely to recommend a company to […]

Importance of Updated Website
28Aug

Successful Selling: The Importance of an Updated Website

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 5 of our commercial dealership Successful […]

05Dec

Social Media’s Role in Customer Service

We’ve previously discussed the importance of excelling at customer service because it sets you apart from your competitor. Nowadays, customer service extends further than just your physical dealership. It now encompasses online service, most popularly social media.  In fact, we even mentioned in a past post that 4 out of 10 U.S. adults have expressed […]