Google is no longer just a proper noun; it has become a verb in everyday life. If you don’t know the answer to a question, you simply “google” it. However, while Google is great for discovering new information within their thousands and thousands of search results, it can be easy to get lost and confused […]
As a kid, it was always exciting when the new movie you were going to see was in 3D. Something about picking up those flimsy glasses brought an even more thrilling experience, knowing that your favorite characters were about to pop out on screen. While 3D is starting to become more and more frequent in […]
Our sister company, Equipment Trader, recently featured some great content from their contributor, Ken Taylor, about how important it is to remain engaged with your top, or “golden,” customers. Oftentimes, dealerships can take these customers for granted in a way, with the assumption that they are secured because of the sale. This piece dives into […]
Before you read another word, we need to remind those of you in relationships that today is Valentine’s Day!! Okay, now for everyone who is not sprinting to the store to buy last-minute flowers and chocolates, let’s talk about a different kind of courtship: wooing your customer! Just like in romance, a customer’s first impression […]
Each year it seems as if the kickoff to the holiday shopping season gets bigger and bigger. We’ve gone from having Black Friday, to adding Cyber Monday, then Small Business Saturday, and now Green Tuesday. As each year sets new records for consumer spending, we as marketers have seen some notable takeaways, too. This year, […]
This time of year is all about that holiday cheer! While it can sometimes come with the stress of gift shopping or attending all those family and friend holiday events, that excited atmosphere is what everyone looks forward to no matter what holiday you celebrate! So why not bring a little bit of that feeling […]
It’s no mystery social media has become a valuable asset to the customer experience. We’ve written about social media’s role in customer service before, but one of the biggest things we’ve seen evolve from brands utilizing social media channels is the ability to earn customer trust. As we see businesses being rocked by data breaches, […]
A recent Social Media Today article we read featured some really interesting facts concerning customer service and and some adjustments you can make to your dealership team to make them an even stronger asset to your business. The article mentions two notable statistics, including that 77% of customers are likely to recommend a company to […]
Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 5 of our commercial dealership Successful […]
As technology continues to constantly evolve, it’s important that we stay on top of the latest trends in the web services industry. Nowadays, your website in particular is usually the first interaction a customer will have with your company, so staying on top of it to ensure it features the latest attributes is important. What […]