Social Media’s Role in Customer Service

We’ve previously discussed the importance of excelling at customer service because it sets you apart from your competitor. Nowadays, customer service extends further than just your physical dealership. It now encompasses online service, most popularly social media.  In fact, we even mentioned in a past post that 4 out of 10 U.S. adults have expressed […]

Live Chat

Live Chat’s Role in the Customer Experience

As technology becomes more engrained in your customer service journey, it’s important to ensure that no matter what channel you’re serving your customer through, your interactions align with the company’s attitude and mission. Live Chat is a feature frequently being used by a variety of organizations to provide quicker service for their customers. This responsive […]


Connect the Dots to Better Post Engagement

Engaging your Facebook followers can be a challenge. In fact, it may even seem impossible at times. We’ve seen our own engagement drop and fall over time, but we have followed these tips to stay at a steady rate. Whether it’s likes, comments, or shares, check out what you can adopt to help boost your […]


Easy-Peasy Inventory Posting for Social Media

Posting on social media can be a challenge, especially when trying to find the right balance between posting about your business and posting interesting content for your followers. Sometimes we just need a quick fix, but most of the time we can never find one. Until now. Check out our easy, yet effective way to […]


Client v. Customer: Who is the new consumer?

When working with people who buy from your dealerships, I’m going to make a guess that you call them customers. They’re the people who buy one of your products then come back every once and awhile for either a new product or to get something fixed. Recently, Farm Equipment posted an opinion blog detailing the […]

customer experience a new meaning blog

Customer Experience: A New Meaning

Hubspot coined 2017 as The Year of The Customer Experience, and we certainly recognize this buzzword’s relevance as the online world becomes more and more a part of our everyday world. Businesses online and on the ground must extend themselves to become more customer-centric if they want to survive the battle against the “Amazons” of […]


Employee Spotlight: Kim Parrish

It’s time to introduce you to our second employee of the quarter, Kim Parrish! Kim is a Client Services Representative here at CWS. In her role, she guides dealers through the creation of their website, as well as helping them maintain it as changes are needed. Kim was recently awarded Dominion Web Solutions’ Circle of […]


Employee Spotlight: Jen Hansen

This quarter we wanted to celebrate three members of the CWS family who have recently been awarded some outstanding accomplishments. Today we will be introducing you to our first employee of the quarter, Jen Hansen! Jen is our Client Services Manager! She oversees several divisions of communication between CWS and our dealers, including their billing, […]