When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your […]
There is no denying that the customer journey has changed since the dawn of modern technology. The real question is, has the customer journey been rerouted or derailed?! The customer journey was once a straight path with a beginning, middle, and end. Now though, there is no longer one journey to making a purchase but […]
At some point in our lives, most of us will probably read or write an online review for a business. In fact, studies have shown that 88% of consumers trust online reviews as much as they trust reviews from family or friends. We have already mentioned how to integrate social media and your website and […]
Customers are the make it or break it point for your business. Good, loyal customers are dedicated to your business and promote it to their friends, family and coworkers. They become your greatest form of marketing. But unlike your other forms of marketing, the hard part with customers is that they can’t be bought. So […]
Now that you know the importance of going mobile for your dealership’s website, how can you take it to the next level? Because afterall, 54% of contractors have internet enabled smartphones, and they are using these mobile devices to interact with and gain knowledge from dealerships like yours. Much like your full website, mobile websites […]
Like most dealerships, you are probably trying multiple avenues to market your business and generate leads. Things such as TV, print and radio ads, direct mailings, email marketing campaigns, social media, online advertising, etc. all play a major role in getting the word out about your dealership and what you have going on. But did […]