Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 5 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about updating your website!

Oftentimes after dealers have built their website, they view it as what we like to refer to as a “set it and forget it” tool. They view it as a one-time deal, not realizing the significance it has in positioning their business and selling to the customer. It’s an extension of their business that acts as a 24/7 sales representative, so making sure it’s updated and accurate is crucial to putting their best foot forward to prospective customers.

These are some of the top areas you can focus your dealership’s effort in order to keep business thriving as a result of your website.

Content

Frequently updating the content on your pages encourages customers, both prospective and current to keep coming back to your website. Celebrating an anniversary or adding a new location? Put it on the website! It incentivizes customers to check in regularly for updates on your dealership and see what services or products are available for their work. For us as a marketing provider, one of the ways we ensure consistent updates is through this blog! We want to be a resource of industry information for dealers whether they’re our customers or aren’t. Try and find ways to be that for your customer base and watch your website traffic grow!

Design Trends

Another reason to update your website is that design trends can quickly go out of style. At CWS, we strive to find a good balance of updating your website so it looks modern, but also classic. However, some styles just go out and you don’t want your business to look dated. If a visitor comes to your website and it looks like it’s from the nineties, they may be a bit concerned about whether your dealership is still an existing business, or whether you’re going to provide them with the most current product and service practices. If you have a patterned background on your website currently, or your website isn’t optimized for mobile visitors, it’s time to call us.

Customer Experience

Having an updated website creates a more seamless customer experience, which is what any dealership wants to lead to a sale, right? If you’re looking for a particular item, locate it on the website, but then find out the item has already been sold, how frustrated do you feel? It feels like you put a lot of energy, time and research into something that wasn’t accessible to begin with. If this is happening to your prospective customers, it doesn’t shed a great light on your business. Make sure things like your inventory are up-to-date with the latest status and location to avoid angering your customers.

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If you haven’t updated the content of your website or even the design of it in over a year, it’s time to look at what can be enhanced. Need some help on where to begin? Contact us at marketing@commercialwebservices.com today so we can share some additional tips and strategy!

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About Commercial Web Services

Commercial Web Services (CWS) is a leading and innovative digital marketing provider catered exclusively to the equipment, material handling, agriculture, and truck industries. Its mission is to be the preeminent industry resource that helps commercial dealers and manufacturers establish and grow their businesses through strategic marketing efforts. By truly understanding a dealership’s challenges, CWS is able to deliver first-in-class marketing solutions to their everyday business troubles. Its solutions incorporate the marketing industry’s most sought after services, including website hosting and design, search engine services, social media management, inventory exposure and more. For more information about Commercial Web Services, please visit www.commercialwebservices.com.

About Commercial Truck Trader

Commercial Truck Trader is the industry leader serving sellers of light, medium, and heavy duty trucks and trailers. With over 1,000,000 monthly unique visitors to CommercialTruckTrader.com, our main purpose is to bring commercial vehicle buyers and sellers together. Additionally, Commercial Truck Trader is committed to providing innovative products to ensure that manufacturers and dealers generate connections, drive sales and maximize profits. For more information about Commercial Truck Trader, please visit www.CommercialTruckTrader.com.

About Equipment Trader

Equipment Trader is the industry leader serving sellers of construction, earthmoving, agricultural, lifting, forestry, mining, and industrial equipment and trailers. With over 800,000 monthly unique visitors to EquipmentTrader.com, our main purpose is to bring equipment buyers and sellers together. Additionally, Equipment Trader is committed to providing innovative products to ensure that manufacturers and dealers generate connections, drive sales, and maximize profits. For more information about Equipment Trader, please visit www.EquipmentTrader.com.