When we’re talking with dealers about their online marketing needs for the first time, we’ll hear how word of mouth is the biggest asset to their business and they’re not sure how online marketing can really add to that. The biggest misunderstanding here is that online marketing is now just another form of word of […]
Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 4 of our commercial dealership Successful […]
Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 3 of our commercial […]
The equipment industry has seen a boom in rentals over the past few years. In fact, in 2017, a whopping 77% of construction survey respondents reported that, compared to 2016, they are maintaining or increasing their equipment rental usage. The American Rental Association has also stated that the rental industry is expected to reach almost […]
With the continued labor shortage and limited pool of job seekers in the construction industry, it’s more important than ever to take measures to hire the right kind of people for your dealership. Not only does taking steps to hire the right people lower your turnover rate, but it also contributes to the overall revenue […]
Having the right imagery of your inventory online can make all the difference when customers are researching and comparing your product to your competitors’. Not including any photos can be disastrous for your online listings. Our sister company, Equipment Trader, wrote this piece that has a wealth of information on why it’s important to have […]
You’ve probably been hearing for months how the construction industry has a bright future, filled with high business demand and an increase in jobs. So is 2018 going to be the peak of success for dealerships around the country? An article from Equipment World seems to think so! The piece evaluates a Wells Fargo Equipment […]
As reported by Construction Dive, an important development in the construction industry occurred in Oregon with the House of Representatives passing legislation that says general contractors must pay past due wages and benefits owed to their subcontractors’ employees under certain circumstances. The legislation now moves on to the Oregon Senate to await voting. The law […]
It feels like nearly every day there’s a new piece of technology coming out that will change our lives. As we move into a more innovative marketplace, it’s vital for businesses to evaluate their technology to ensure they’re keeping up or ahead of the competition. This process, courtesy of Social Media Today, can help your […]
The labor shortage within the construction industry is impacting almost every facet of construction jobs. However, a recent report from Hays’ U.S. 2018 Salary Guide showcases that no matter what industry, there are three general business elements 92% of the survey respondents agreed were being severely impacted. Productivity: This is an obvious one when it […]