Knowledgeable and happy employees equal happy customers. Companies need to realize that an excellent customer experience is the MOST important. If your customer experience runs with ease, then your company can competitively differentiate themselves. Positive customer experiences occur at every level of the organization, whether you’re at the bottom or the top, but the customer […]
One of the essential tools you have when selling your inventory is your dealership’s toll-free number. If no one is calling your dealership, your employees won’t have the opportunity to set up an appointment/gather prospect contact info. If an appointment is not set AND no contact information is collected, you have lost a lead. If […]
As consumers, we have preferences, and our preferences are so unique that they can be conflicted with the plethora of options that are put in front of us every day. As a result, we are encouraged to measure several variables before making purchases. We compare substitutes, complements, brands, packaging, price, overall lifetime value of the […]