10Jul

Latest Facebook Algorithm Update: Lingering

Facebook announced last month that it will now take into consideration how long a user spends on a particular story. In the past, likes, comments and shares were the main factors in their News Feed algorithm. And although these still play a major role in whether or not your post will appear in News Feeds, […]

30Jan

Does Social Media Really Benefit My Search Rankings?

As search engines shift their priority for rankings from emphasizing the technical aspects of SEO, such as keywords and link-building, to delivering more personalized results, social media becomes more important. Why? Because social media specializes in the signals that search engines are craving right now: identity and relationships. Think about it. If a stranger walked […]