New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 3 of our commercial dealership […]
Last month we shared with you some ways to create better content for your homepage and about us section. But what about the rest of your website? Featuring good content throughout your entire website is very beneficial to your dealership in terms of SEO and the user’s experience with your brand. So you may be wondering, […]
In a world where online marketing is everywhere and everyone seems to have the “secret sauce” in achieving online success, choosing a website vendor can feel extremely overwhelming. But, it doesn’t have to be – just as you would vet out a new partnership for your business, there are some questions you should ask your […]
Tracking calls and leads from your website is very important to measure the effectiveness of your website and marketing efforts. We can track how many visitors came to the website, what pages they are looking at, how they came to your site and how many online leads were submitted, but how much walk-in traffic was […]
“This partnership really makes it effortless from my perspective. One of the big advantages to going with a third party like Equipment Web Services (EWS) is that it really doesn’t require any internal resources. Instead of worrying about technical details and managing the many brand pieces, I can focus on lead generation and how the […]
One important key to the success of your web site is inventory. Keeping your web site well stocked with your current in-stock inventory helps market the brands and products you carry, and tells your visitors that they’ve come to the right place for the products they want to purchase. Imagine visiting a dealership with just […]
You’ve put your business online with a website. You’ve even taken the next step and started to market your online business with Search Engine Optimization. Now what? Getting visitors to your website is important, but it’s also important to understand how they are interacting with your website. Website analytics (the tracking of traffic to and […]