“This partnership really makes it effortless from my perspective. One of the big advantages to going with a third party like Equipment Web Services (EWS) is that it really doesn’t require any internal resources. Instead of worrying about technical details and managing the many brand pieces, I can focus on lead generation and how the site is structured,” Best Line Equipment’s Director of Marketing says. The EWS solution also provides an analytics tool that allows Henry to see the aggregate level of his site’s page views and other standard metrics for websites. “We’ve seen our numbers increase from a user perspective. We generate 5 to 15 leads a day. It’s pretty impressive that new business is coming in through that channel. We now generate a significant amount of business through the website,” he concludes.
– Director of Marketing at Best Line Equipment