Step Three: Sending Out A Value Email

Hello again. Last week we talked about sending out your “just checking in” email, and this week we will be discussing what to do with the feedback you receive. So, here we go with step three of your inactive email marketing campaign!

Once you have sent out your “just checking in” email, it’s time to sort your list once again. Separate those who have opened your email and those who haven’t into separate lists. This is important because the next email you send will be different depending on the group. First let’s start with the group who opened your email.

It’s time to capitalize on the success of your “just checking in” email and send another email reminding users of your value to them. It’s important to note that this email should be sent no less than 5 days after your last email. The point here is to inform rather than annoy, so making sure you space out your emails will ensure that you aren’t harassing anyone.

A value email is a quick and tasteful email showcasing what your business has to offer in a way that screams informative rather than “buy from me”. You want users to feel like you are just letting them know what you have to offer rather than shoving your business in their face. Make sure however, that you include a clickable link that allows users to click right through to what you are offering. Canva has done a great job at this with the example below:

Screen Shot 2016-09-01 at 10.54.09 AM

Canva has reminded the user of their value and provided a link to what they offer, all without making a user feel like they are being forced or pressured to interact with their business.

Next it’s time to address those who didn’t open your “ just checking in” email. Sadly, It may just be time to let them go. *tears* The best thing to do for those who haven’t responded is to send them a “Letting go” email. Breakups can be hard, but at least you will be able to go it in style. Here is a great example from Hubspot:

Screen Shot 2016-09-01 at 10.51.47 AM

Thanks for stopping in this week! Make sure to come back and visit us next week where we will be discussing the final steps of your email marketing campaign.


Sarah Eckenrode

Leave A Comment