How to Market Content with Authenticity
28Mar

How to Market Content with Authenticity

If you’ve worked with any marketer, you’ve probably heard him/her say the phrase “Content is King.” In today’s world, where every individual is inundated with content from every which way, it can be hard to get your messaging through the noise. Today, we want to provide you with some eye-opening statistics from a recent Stackla […]

05Oct

Your Guide to the 80/20 Rule

You’ve heard us reference the 80/20 rule time and time again. But why is that necessary for your business, you ask? We’re answering that question with an in-depth look into why the 80/20 rule is necessary to follow for the success of your social pages! As a refresh, the 80/20 rule suggests that 80% of […]

05Jan

New Year, New Web Presence

As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year. 50% of small businesses don’t even have a website. Their excuses range from, “It’s too complicated,” […]

19Nov

Are You Connecting with Your Audience? Tips on Generating Content to Reach Them

Now that you know how to segment your audience based on interests, demographics, or customer behavior, you can start to focus on customizing your content to appeal to these segments. Generating content may seem fairly straightforward, but making sure you are sending the perfect message for your audience takes a little more time. We’ve come […]