How to Start Social Selling
10Jan

How to Start Social Selling

Last month we went over how social selling can help your business. As a quick recap, Social Media Today defines social selling as “the process of leveraging social media to do lead generation, build meaningful relationships, and eventually, close sales.” Social selling can and should become an integral part of your sales process. But how […]

Equipment Trader Feature: How to Lose Equipment Sales
27Dec

Equipment Trader Feature: How to Lose Equipment Sales

In a recent post from our sister company, Equipment Trader, they had guest blogger and “America’s Corporate and Personal Coach,” Ken Taylor, speak a little bit more to how your dealership can make some mistakes in the sales process that could end up causing you to lose the sale. On a more positive note though, […]

These Marketing Tools are Best for Digital Lead Generation
13Sep

These Marketing Tools are Best for Digital Lead Generation

A recent Marketing Dive piece we read featured the insights of marketers that weighed in on what they’ve seen as the biggest lead generators for their business. Spanning various industries, the study by Ascend2 noted that 47% said email marketing was the most effective in lead marketing, then video marketing (45%), social (40%), web personalization […]

Social Media for Sales
14Aug

Successful Selling: Utilizing Social Media for Sales

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 3 of our commercial […]

01May

2018 Predicted to be “Best Year Ever” for Equipment Sales

You’ve probably been hearing for months how the construction industry has a bright future, filled with high business demand and an increase in jobs. So is 2018 going to be the peak of success for dealerships around the country? An article from Equipment World seems to think so! The piece evaluates a Wells Fargo Equipment […]

25Jan

Equipment Trader Feature: Referrals Made Easy!

It’s widely known that referrals are the leading source of success when it comes to making a sale. With regular cold calls your chances of seeing a decision-maker are slim at best. Our sister company, Equipment Trader, had guest blogger Ken Taylor break down how to best utilize a referral in the sales process with […]