18Jan

Top 3 Social Media Predictions for 2018

Social media is constantly evolving to remain competitive within the market and up-to-date on user needs and pain-points. As we begin to move through 2018, these are the top three features we see continuing to expand and innovate throughout the year. 1. Video: It’s no secret that imagery and video perform best on every social […]

05Dec

Social Media’s Role in Customer Service

We’ve previously discussed the importance of excelling at customer service because it sets you apart from your competitor. Nowadays, customer service extends further than just your physical dealership. It now encompasses online service, most popularly social media.  In fact, we even mentioned in a past post that 4 out of 10 U.S. adults have expressed […]

Social Dos and Don'ts
30Nov

The Dos and Don’ts of Social Media for Business

Social media now more than ever has become a complex entity to navigate. It’s constantly evolving, adding new features, and becoming a more dynamic hub for a variety of conversations. Despite the frequent transitions, there are some main pointers for social media that remain consistent. Here are the basics of both what to do and […]

Facebook Dual Newsfeed
16Nov

Facebook Testing Out A Dual Newsfeed

How would you feel if you had the option to switch between multiple newsfeeds on Facebook – one that exclusively had your friends’ posts and the other your news content? Facebook is currently testing this option out in select countries, which has raised some questions on how business pages will be affected by the possible […]

09Nov

Customer Purchasing Habits: What You Need to Know

It’s no question that technology has radically changed consumer buying patterns making it crucial for businesses to adapt to their new behaviors to successfully sell its products. Between customers’ shift to purchasing online, utilizing mobile, and constantly being exposed to products via social media, it can be a struggle to know where to focus your […]

26Oct

MHEDA’s 2018 Critical Impact Factors: Communication Strategies

Let the 2018 planning continue with our second look into MHEDA’s 2018 Critical Impact Factors. MHEDA’s tenth-factor details that “Businesses need to adapt their communication strategies to cross all forms of technology in order to connect with their employees and multi-generational buyers.” While this statement can encompass a variety of communication strategies, we’re going to […]

17Oct

Connect the Dots to Better Post Engagement

Engaging your Facebook followers can be a challenge. In fact, it may even seem impossible at times. We’ve seen our own engagement drop and fall over time, but we have followed these tips to stay at a steady rate. Whether it’s likes, comments, or shares, check out what you can adopt to help boost your […]

05Oct

Your Guide to the 80/20 Rule

You’ve heard us reference the 80/20 rule time and time again. But why is that necessary for your business, you ask? We’re answering that question with an in-depth look into why the 80/20 rule is necessary to follow for the success of your social pages! As a refresh, the 80/20 rule suggests that 80% of […]