3 Keys to Better Website Traffic
One of the most common questions we get with our website services is how to increase the traffic to a dealer’s website. Obtaining more website traffic ideally will generate leads and therefore more sales. Below are our top three recommendations for obtaining this goal.
Target Long-Tail Keywords
So what is a long-tail keyword? Long-tail keywords are identified as a small series of keywords (often 3-4) that are more specific than your other more general keywords. The thought behind this is that when a customer is looking for an item, they usually search using very specific terms. We’ve also seen this as a trend among users as a whole. As users become more tech savvy, they’ve narrowed down their search terms and are becoming more specific. Having these long-tail keywords already built into your website content helps search engines rate you at the top of the user’s search results.
Using these type of keywords are also typically less competitive because they are so specific. While more simplified and general keywords initially bring in a larger volume of visitors, having these more strategic and specific phrases as keywords, brings in the right kind of users to your website that will ideally become a return visitor after their initial experience with you.
There’s no doubt that social media plays a larger part in attracting customers for a range of businesses, so fostering the relationship with customers in the location they frequently visit is a no-brainer.
One of the major benefits of actually engaging with your customers through social media is that your interactions are then broadcasted across more peoples’ platforms. How this works is that if you post something, a customer comments on it and you reply to the comment, it appears in the newsfeeds of those that are the customer’s friends. You automatically have more exposure to a new audience, and it’s free!
Not only does this help you get in front of additional potential customers, but it also shows that you genuinely care about your customer and are dedicated to providing them the best possible service. You’d be surprised how far a simple comment can go in creating a customer for life!
This is one of the easiest and most obvious ways to generate new business opportunities. Instituting a referral program and reward system related to these referrals will only do good things for your business. It helps solidify the loyalty between you and your existing customer and creates a sense of trust with your new customer knowing that they have a reliable source that can attest to your business.
Examples of referral programs you can set up include:
- Provide your customer a unique referral code their referrals can enter into the website so that it tracks where the referral came from
- Provide your customer with a unique link that lives as a customized landing page on your website to give to potential referrals
- Have your customers post on social media and tag a friend they think would be interested in your services
In all of the scenarios above, proceed to offer you current customer 10% off their next purchase, a check for a determined amount, or access to a usually exclusive product when their referral becomes a customer. This helps to influence them to refer more customers as well as makes them an even happier and potentially more loyal customer.
If you feel like your website traffic numbers have become stagnant, it’s time to think a bit more creatively about how to drive more traffic. Need help navigating this? Contact us at firstname.lastname@example.org.