You might have a website that you built 10 years ago and haven’t focused on it since. There have been minimal changes made, or possibly no changes, and you’re wondering why everyone raves about websites being an important sales and general business asset since you’re not seeing any results from it.

You might be missing out on generating some serious business if your website isn’t up to par. These are three areas of your website that might be greatly impacting your website’s overall success.

Slow Load Time

Based on statistics from Kissmetrics, nearly half (47%) of consumers expect a web page to load in 2 seconds or less. They also say that 40% of people abandon a website that takes more than 3 seconds to load. That’s a lot of business your dealership could potentially be losing.

Are you aware of what your website’s load time is? Google released a tool that helps you analyze and optimize your page speed that you can take advantage of here.

We’ve all experienced waiting for a web page to load on our desktop or phone and begin to feel frustrated with how long it’s taking. Do you want the first impression with a customer to create frustration for them? We’re hoping your answer is no!

Outdated Visuals

If you have old or dated imagery, this could also be impacting a visitor’s experience. Examples of visuals that could look dated include:

• Old and non-modern-looking logos
• Low quality equipment images
• Image background borders on your web pages
• Use of Adobe Flash technology – software that’s being phased out completely by 2020

You want to showcase your dealership online in the best possible way, so giving a visitor a clean and eye-catching design right off the bat will be impressive in an industry that is oftentimes a bit behind the curve.

Poor Search Engine Optimization (SEO)

This is arguably one of the biggest factors in hurting business opportunities for your website. If certain keywords and phrases aren’t being used in your website content, Google or Bing may not recognize what it is you offer your customer. Therefore, your website may not be found in the search engine results pages.

It’s been found that 81% of consumers use search engine for purchasing decisions, according to Retailing Today. If your dealership isn’t showing up on Google’s first search results page for the products and services you offer, you could be harming your business.

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If you find your dealership’s website is lacking in these three areas, it’s time do something about it! Contact us at marketing@commercialwebservices.com to hear about how our team of specialized digital marketing professionals can help you better connect with your target customer.