15Jan

Tips for a Killer Email Marketing Campaign

It seems like no matter who you are, each day our email inboxes are flooded with automated newsletters, products pushes, and more. We somehow get subscribed to what feels like an endless amount of email lists and most likely select all and delete. So how can your dealership get its email through the constant clutter inundating your customers’ inboxes?

We read a recent piece from Hubspot, which detailed three key elements to include in your email marketing campaigns to better catch the eye of your customer. Here’s what they suggest:

Personalization & Imagery

Personalizing your dealership’s emails to include the customer’s name can be a game changer! Few people open emails that aren’t addressed to them, so consider including their name in the subject line or first line of the email. It’s an easy an automatic eye-catcher that makes the customer feel like you really know him/her.

According to Hubspot, few people read unpersonalized emails, but even fewer people read a wall of text. So consider ways you can include more imagery within your email campaigns. Overall, visuals help readers quickly understand the point of your email. Don’t believe us about why visual marketing is so helpful? Here’s why.

Responsive Design

We’ve said it time and time again, but if you’re content isn’t responsive, you could be cutting off a large group of your customer base. Ensuring your email campaign is designed for all devices is critical to the success of your email marketing nowadays. According to this data from Hubspot, 67% of emails today are read on either a smartphone or tablet and that number is projected only to grow.

A Good Call-To-Action

Sending out an email to have a touchpoint with your customers is great, but what will make it even more strategic is including a specific call-to-action. Every message needs to have a point. Whether it’s pushing them to a piece of inventory you know is “in season” or sending them to a helpful tips blog post your dealership recently shared, urging the customer to take action only helps build your relationship. You can also monitor who’s actually clicking over to your content to gauge who might be a hotter prospect and what he/she is interested in.

What are Examples of Great Campaigns?

So we’ve told you how you can boost your email campaign strategy, but what does that actually look like? We picked three great examples of email campaigns and what tactics these businesses used to capture their customer’s attention.

Buzzfeed’s Newsletter

Buzzfeed is known for its catchy and quirky content. So it’s no surprise they’ve translated this approach and tone of voice to their emails. Buzzfeed in particular, likes to do this through their subject lines and preview text to quickly grab the attention of the subscribers. For example, they will keep it engaging by asking a question within the subject line and answer it in the preview text. They’ll also switch it up by making some kind of demand in the subject line and then explain why in the preview text. You can see this in the image below.

Mom and Dad Money Survey Email

This financial company, aimed at helping new parents manage their money responsibly, wanted to send a survey out to its customers, which can traditionally be a hard thing to get them excited to participate in. The way the company approached it was by reaching out in what looked like a hand-written email instead of a carefully crafted marketing one. They personalized it, kept it short and sweet describing why they wanted to send the survey and had a link to the questionnaire. Just check it out below!

Mom and Dad Money

Trulia

In the event you don’t already know, Trulia is one the largest hubs now for real estate listings and rental properties. Instead of putting out a generic newsletter, they decided to cater it to what their audience would be really interested in, while also touting their expertise and thought leadership within the industry. This strategy resulted in a “Moving Trends” campaign that helped their audience keep tabs on the industry while providing them information to keep them informed on the latest related trends. You can take a look below.

Trulia

If you have questions on how to better your email strategy, just email us at marketing@commercialwebservices.com. And remember, OUR emails always have useful information in them, so you should always open them!

Kelsey Fritz

ABOUT THE AUTHOR

Kelsey Fritz
Kelsey is the Marketing Coordinator at Commercial Web Services where she monitors the latest marketing advancements to better educate dealers on marketing trends that can further their business goals.

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