Every time a salesperson contacts a potential lead, they’re already starting out with a disadvantage. It’s not their fault, but it’s the reality due to people’s previous experiences with salespeople. Their prospect will answer the phone already defensive, not because of what they have to sell, but because that prospect knows what kind of hoops […]
Times are changing in the rise of inbound marketing, which refers to marketing activities that bring in customers, rather than having to go out to get a prospects attention. It used to be rare to get inbound leads, but that is quickly disappearing. Social media alone provides an abundance of information about prospects leading them […]
When a sales rep gets a lead, whether it’s a referral, sourced through their own research, an inbound lead (email, phone, website) etc, they have to take the time to prioritize it with all of the other responsibilities on their plate. Do they drop everything they’re doing because that lead looks good on paper? What […]
When it comes to having a successful business, often times it isn’t about the products or services you have to offer, but rather the type of people you have working for you. That is why hiring a great employee, who not only has the skills to complete the job but also sees your vision and […]
When it comes to marketing and driving engagement on Twitter, you may feel like you are walking uphill, in the snow, both ways with no shoes on! With 20 Million profiles on Twitter being fake and only 23% of brand posts generating any type of interaction, Twitter can seem like a tough battle for marketers […]
It’s that time of year again, where you sit down and make a laundry list of things you want to change or vow to do in the new year. For most people, it’s to eat healthy and exercise more. You walk into your gym and see a flood of new faces. But, come February, most […]
2016 is here and many states are experiencing cold frigid weather. The drop in temperature can take a serious toll on your dealership units. Below are some beneficial tips that will help you prepare your trucks for the harsh elements of winter and include them in your routine fleet maintenance. Check Fluids Ensure engine oil, […]
Southland Rental and Supply is a contractor equipment dealership in Fayetteville, North Carolina. Having been in business for over 40 years, current owner, Matt Tullos, wanted to increase their use of digital forms of marketing to attract today’s equipment renting and purchasing customers. They looked to Commercial Web Services, and more specifically their BuyerTrack service, […]
When it comes to heavy equipment, wondering whether to purchase or rent becomes a key issue. Maybe you need a specific type of equipment for a certain job, or you need new equipment for your business upstart, business growth, or a DIY project–either way, you must decide whether to buy or rent. No matter what […]
Let’s face it, sometimes we have customers that really know how to push the limits and test our patience. Often times it is hard to stay positive and happy with these types of customers, and sometimes it doesn’t even take an irate customer to get us to our breaking point. The thing is though, you […]