We’ve started our 2018 strategy meetings and we know you probably have, too! These meetings help us to identify the challenges and opportunities we face in 2018. While going over our challenges we started to look into the challenges our industry faces in general. In the most current issue of The MHEDA Journal, 11 factors […]
It’s been awhile since we’ve talked about one of the most important marketing tools we have in our arsenal: email marketing. Email marketing is ever important in today’s marketing world, regardless of those naysayers who claim it’s dead. Every morning, you and I (and millions of others) open our inboxes out of necessity, habit, or […]
There was a time not long ago when website owners feared link building because they thought Google disliked this behavior and considered it suspicious. This all stemmed from an update that Google made to their algorithm in 2012 named Penguin. We’re here to tell you that this fear has definitely been misunderstood, and link building […]
Customer loyalty is a hot topic in the retail world as more and more brands shell out points for purchases. Why is customer loyalty such a big deal? Studies show that it costs 5 times more to acquire a new customer than it does to generate new business from an existing customer, and 83% of […]
Good news! Google recently added a new update that can help your local business: Google Posts. This update supports Google’s efforts toward improving local searches for consumers. At Google Summit last year, some mind-blowing stats were shared regarding local search: Nearly 1/3 of mobile searches are related to location. Location-related searches have been growing 50% […]
Last summer we wrote about 6 challenges equipment dealers are facing online and some solutions that we offer. One of these challenges was being found online as a small, niche business. Our solution: search engine marketing, more specifically, remarketing. With the groundbreaking update last year of search data for advertisers, remarketing has become more valuable […]
Happy Fourth of July! Today we celebrate our nation’s independence, and while there are some traditional ways to celebrate this holiday, often including grilling out and wearing red, white and blue, chances are some of you still haven’t made plans for what to do. Well, have no fear- Google’s got you! As of May 10th, […]
Summer is here and with another turn of the weather comes seasonal changes for your business! Every dealer of ours undergoes some sort of seasonal changes in their product offering, maybe even a jump or dip in business. We want to support you in not just acknowledging these changes that occur on the ground, but […]
In our last post, you got an exclusive look at our newly designed website. Today, we’re going to get the inside scoop straight from the designers behind this project, what their process looked like over the past several months, and why they think this redesign was important. Get ready to meet Kaitlyn Miller and Jake […]
The day has arrived! Today our new-and-improved Commercial Web Services website is officially live! If you’ve been wondering why we’ve been focused on the topic of redesigning your website this month, it’s because we’ve been hard at work on a redesign of our own. We’re so excited to finally share it with you! You’ll hear […]