This month, in addition to exploring the website redesign process, we also wanted to introduce a fresh series on competition within your industry. Today we’re going to kick off this series by talking about how to identify your competition. Warning: our findings may surprise you. We’re all in the battle. The battle to capture customers […]
We’ve been on the topic of redesigning your website for a couple weeks now, and today we want to discuss how you can redesign your website to increase the number of leads you receive from it. The brainstorming process for redesigning your website should always begin with considering your audience and objective. The first question […]
The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the […]
Just as you might give your dealership a makeover or retrain your employees, your website is another key part of your business that needs to be kept up-to-date and occasionally, revamped completely. Some might even argue that your website is your #1 salesperson, communicating who your business is 24/7 to the world wide web. So, […]
We introduced the concept of video marketing for the first time in 2016, and then again in our recent blog post on the declining consumer attention online. Since discussing the importance of creating attractive content that grabs consumers attention, we have resolved that video marketing is an excellent tool to stimulate reach and engagement this […]
In our last post, we discussed Google’s recent report on mobile marketing and the opportunity they’ve coined The Micro-Moment. Today we’re going to continue this discussion by moving onto what you can do about these split second, often unpredictable consumer moments. So, now that we are aware of what a micro-moment is, now what? First, […]
Buzz about mobile continues to increase as businesses, social platforms, and even search engines focus on the growth and ease of its use. Hopefully, after our last post on the importance of being mobile, we’ve convinced you that not having a mobile website nowadays is a huge mistake. While marketers appreciate the overall value of […]
Have you had trouble generating leads lately? Have you ever considered how implementing landing pages into your online strategy might help to capture those fleeting prospects? First off, you might be wondering- what exactly is a landing page? Contrary to popular belief, a landing page is not just any page a customer or prospect happens […]
We have finally come to the last post of our Driven by Data series, and arguably the most challenging because it requires a commitment from you- implementing the information you’ve found into your business strategy! Recap on Analyzing To recap what we discussed in our last post on analyzing data, before you come to the […]
We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! If you’re utilizing Google Analytics like we’ve suggested, you’ll want to cozy up to the reporting page of […]