In 2016, a surprising 87% of marketers considered data the most underutilized asset of their marketing endeavors. Why is this? Well, it’s likely because of a lack of understanding. As we aim to maximize campaign results for our dealers in the year 2017, we feel that this is an important topic to review as we […]
Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And […]
Wonder what pieces of the “website puzzle” really matter? We’re going to dive into the must-haves of a business website so you don’t miss a crucial page or feature! We encourage you to think of your website as a solution for your customers. The following are the necessary pieces that we find make up a […]
What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing […]
There’s no time quite like the New Year to rededicate your energy to those things that fall by the wayside when you’re slammed. For many businesses, blogging is one of those things. If you aren’t blogging for your business, it’s time to get started! Check out our previous post on how to begin here. Since […]
As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year. 50% of small businesses don’t even have a website. Their excuses range from, “It’s too complicated,” […]
There is no denying that the customer journey has changed since the dawn of modern technology. The real question is, has the customer journey been rerouted or derailed?! The customer journey was once a straight path with a beginning, middle, and end. Now though, there is no longer one journey to making a purchase but […]
While most of us are personally mobile in some way, shape, or form, sometimes it’s easy to overlook the value of our businesses being actively mobile in today’s ever changing world. In a recent post we shared, we talked about how Facebook is promoting and integrating mobile shop-ability with their new feature, Marketplace. The leaders […]
When it comes to lead generation, it all comes down to the big three: Website design, SEO, and Social Media. It is the combination of these three, and these three done well, that will set your business down the right path. First let’s start with the foundation of it all: your website design. Think of […]
Recently we came across an article discussing the six challenges equipment dealers will likely be facing online in 2016. These problems included local searches, iFrames, mobile, dealership size/scale, retaining relationships, and responding to leads. So what does this all mean to you? It means that you have come to the right place. Here at CWS, […]