06Sep

Bobcat Launches Multi-Platform Social Media Efforts

“Bobcat launched its social media efforts yesterday on Facebook, Twitter, Google+, LinkedIn and Flickr. Bobcat has had an established YouTube video channel for several years. This multi-channel approach allows Bobcat to inform and interact with customers in more ways. Bobcat’s Facebook page allows customers to share their Bobcat experiences; Twitter provides real-time, quick updates and responses; YouTube users can share their videos; Google+ provides […]

29Feb

Facebook Fanpages Convert to Timeline for Brands: March 30, 2012

It has been a long anticipated question ever since Facebook rolled out the Timeline for personal pages– When will the Facebook’s Timeline be available for businesses?! The question has now been answered.   Instead of fearing another Facebook rollout, it’s time for businesses to focus on mastering effective content marketing. Starting March 30, 2012 all Facebook Fanpages […]

21Feb

Does Your Company Have a Social Media Strategy?

“Social media use among B2B marketers is on the rise, according to respondents. A full 95% indicated they use Facebook, Twitter, LinkedIn, YouTube or corporate blogs to reach prospects.” However, how many B2B companies know exactly how well they are doing? On a daily basis? Even on a yearly basis? With more than 75% of […]

27Jan

Five Things to Know Before Using Facebook Timeline

Whether you’re an active user or not, doesn’t it seem like Facebook’s made another change to its platform just about every time you log on? That’s because for businesses, change is inevitable. Which is why flexibility is key for users when it comes to dealing with the Facebook updates and changes. The new Facebook Timeline […]

27Jan

Facebook's Timeline: The Mandatory 'Facelift'.

Facebook Timeline for personal profiles, introduced September 2011, has recently announced that all non-existing Timeline users will be converted to the Timeline. Are you ready? More users seemed to more distraught than ecstatic, but why? So let’s go back– when the Newsfeed was introduced in 2006, there was a similar uproar and then again when Facebook opened […]