Let’s get visual for a moment, and answer that recurring question: How can I optimize my social media efforts? We know that social media matters, and according to 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. Your social […]
We receive this question quite a lot, so we thought, “Let’s tell them what we think!” Hence why we decided to address this on our blog. But the answer to this question is tricky, so bear with us as we talk through our thoughts on the matter. As many social media marketing managers have noticed, […]
Pinterest is the perfect platform for showcasing the more visual side to your dealership, such as inventory at work, renovations in progress and completed jobs. But does that mean you should be on it? Here’s what we know! What is Pinterest? It’s a platform that allows users to share and save (called pinning) visual content, […]
With 81% of people researching products online before making major purchases, it is becoming more and more important for your website to rank higher on the search engine results pages. There is always talk about shortcuts or easy ways to improve your Search Engine Optimization (SEO), but a lot of these “solutions” are ineffective. Some […]
Spend only a few minutes on a cluttered, design-disaster homepage, and you’ll quickly be running away! Today, customers want to visit websites that are clean, well-organized, focused, and, honestly, pleasing to the eye. Your website’s design says a lot about your business and brand, as we discussed in our “Killer Homepage” blog post. Just like […]
On April 21st, Google is rolling out an update on how they rank websites, and it’s bigger than any of their previous updates. The algorithm is centered around improving the consumer’s user experience when searching on their mobile device(s). Google will accomplish this by ranking mobile-friendly websites higher for searches conducted on mobile. Many websites […]
As we’ve discussed in our Best Practices for Email Marketing blog post, email marketing is a cost effective tool that really works for your business. But to start any good email marketing campaign, you’ll need this important key: a good, developed email list! A high-quality list that is composed of active subscribers increases the chances […]
With all this talk about how content marketing is becoming the most important and effective marketing strategy to attracting customers, you may be asking yourself: Where can I get this awesome content? Who can create it for me? Why don’t I have it already? Wait, what exactly IS website content anyway? Website content is the textual […]
We are in the middle of a mobile takeover. Especially when it comes to emails. In fact, did you know that 65% of emails are opened on a mobile device? This means that as a business, you need to place high priority on optimizing your emails to continue engaging those on the go or risk losing […]
Much like your homepage is the first impression for your dealership’s website, your subject line is the first impression for your email content. People decide on whether or not they even open an email just by reading the subject line. So, how do you make sure it is catching their attention and enticing them to read […]