Before you read another word, we need to remind those of you in relationships that today is Valentine’s Day!! Okay, now for everyone who is not sprinting to the store to buy last-minute flowers and chocolates, let’s talk about a different kind of courtship: wooing your customer! Just like in romance, a customer’s first impression […]
Recently, we read a piece on Construction Executive about how you can enhance your website into a recruiting tool during this decades-old labor shortage the construction industry is facing. As online marketing professionals serving the equipment, trucking, and agriculture industries, we’re often focused on positioning our dealers’ websites competitively within the market. However, there’s a […]
You’ve probably been hearing for months how the construction industry has a bright future, filled with high business demand and an increase in jobs. So is 2018 going to be the peak of success for dealerships around the country? An article from Equipment World seems to think so! The piece evaluates a Wells Fargo Equipment […]
If you had to do some research on a new product, would you prefer to watch a video about it or read detailed text about it? We’re guessing you said you’d prefer video, which has proven to be a mutual feeling among internet users. In fact, according to Hubspot, 97% of marketers say video has […]
It’s important to stay apprised of the most recent changes in relevant laws for 2018. Total Landscape Care recently published an article with the most pertinent changes to the equipment industry that could have an impact on your dealership. The two areas of most importance to the industry are changes related to the labor and […]