Why Video Should Be Playing a Role in Your Online Marketing

If you had to do some research on a new product, would you prefer to watch a video about it or read detailed text about it? We’re guessing you said you’d prefer video, which has proven to be a mutual feeling among internet users.

In fact, according to Hubspot, 97% of marketers say video has helped increase user understanding of their product or service. Additionally, 76% say it helped them increase sales. So what does this showcase about how we absorb data, especially more tedious material?

Accompanying information with visuals or video makes it easier to digest the information and more memorable. Canva reported that when people only hear information, they’re likely to retain only 10% of the information three days later. However, if the information includes a relevant image, people retained 65% of the information three days later. It’s probably the reason 81% of businesses use video as a marketing tool according to Hubspot.

People may no longer take the time to read through a full article, but they will make the time to watch a full video. This is most evident on social media nowadays with the frequency and influence of video content. In fact, on Facebook, 500 million people watch Facebook videos every day according to Social Media Today.

In the same report, Social Media Today listed that 82% of Twitter users watch video content and for YouTube, 300 hours of video content is uploaded per minute. It makes sense why 82% of consumer internet traffic is expected to be composed of internet video by 2020 according to the same report.   

So what does this mean for your dealership?

Video content needs to start becoming a priority for your team. It’s the most engaging and memorable way for you to attract and retain customers. It also helps them get a better feel for your dealership. If they’re doing research online and haven’t physically interacted with you yet, this is a great way to introduce your dealership. Below are some engaging types of videos you can create and put on your website and social media to better appeal to your customer:

  • A Dealership “Welcome Video” – This type of video is usually a quick one that gives an overall feel of the dealership. It can highlight an interview with the founder, staff, and other employees. The idea is that this is a great introduction to the atmosphere of your dealership and how you help your customers.
  • General Inventory Video – This video can basically be a highlight reel of the types of equipment your dealership carries or could obtain for a customer. It can highlight the manufacturers you carry, customers’ favorite or most popular machines, or new and cool technology advances in newer pieces of equipment. This type of video aims to be a quick summary of what assets you have available to your target customer while letting them take a look at pieces of your inventory.
  • Tips for Your Customer – Do you have some valuable tips about your equipment that you think your customers would benefit from? Try creating a video with your dealership’s top 5 tips for something relevant to their needs, such as how to best service their equipment.

We would say video is the future of marketing your dealership, but it’s already a strong asset for any business now. After all according to Hubspot, 81% of people have been convinced to buy a product or service by watching a brand’s video.

Customers are already engaging best with this form of content so try it out and let us know what kind of results you see!


Kelsey Fritz
Kelsey is the Marketing Coordinator at Commercial Web Services where she monitors the latest marketing advancements to better educate dealers on marketing trends that can further their business goals.

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