One of the biggest mistakes that you can make while implementing your pay-per-click (PPC) advertising campaign is sending traffic to a home page! While you’re fulfilling one goal – getting traffic to your website – you’re hindering the fulfillment of another – getting conversions. The objective here is to create a conversion experience that is […]
Frequently updating your business’ website helps create a quality user experience, but did you know that it could also help improve its search engine rankings? This means not relying solely on keywords and backlinks to help your dealership’s site surface in results and increasing your efforts to create new content! Search engines assign priority to […]
Do you have trouble identifying keywords that will actually help your target audience find your dealership’s website? Well, these two tips can get you headed in the right direction. Get familiar with how your target audience searches online for your products and services. Start by using some of the free keyword research tools available online; […]
Spring has sprung! This means it’s that time of year again to clean out your closets and wash the cars! However, in the midst of all of the spring cleaning, have you thought about cleaning up your website as well? Often websites have a tendency to accumulate clutter over time from adding pages, content, links […]
For small businesses, brand recognition can be a large hurdle to overcome. It’s hard to make your break into the industry but there are solutions. Of course, nothing happens overnight but a little work and a lot of patience goes a long way. Here are a few tips to follow when branding and increasing brand […]
Do you have a website that seems to have all the bells and whistles but just isn’t generating leads, sales and/or website traffic? Believe it or not, this infographic depicts a common thought process that most decision makers go through. Your website is designed to operate 7 days a week running 24 hours of the day, it is your […]
One important key to the success of your web site is inventory. Keeping your web site well stocked with your current in-stock inventory helps market the brands and products you carry, and tells your visitors that they’ve come to the right place for the products they want to purchase. Imagine visiting a dealership with just […]