Every Monday, our business posts quotes that are mostly motivational and often unique as part of our content marketing strategy for our Social Media platforms (ie. Facebook and Twitter). Here are some of my favorite quotes: “Don’t find customers for your products, find products for your customers.” Seth Godin “Social Media is not just a […]
Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created by being truly authentic and trustworthy. Often times, this is best conveyed via […]
An effective e-mail newsletter (e-newsletters) paired with social media tactics can grab a hold of many potential customers for your business rather than just relying on e-mails or social media alone. If you don’t have an e-newsletter yet, we suggest you get started now. Look at e-newsletters as an opportunity to: Increase web exposure to help capture […]
“By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner’s PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed […]
Now that you’ve got your customers to your website… how do you keep them engaged and drive them to eventually purchase? Your website appearance. Your website is a reflection of your business, you want to make sure it looks organized and is up-to-date at all times. Make sure all links are working correctly and that […]
Back to Basics! Here are a few fundamental, best practices YOU can do for your website: Inventory – Customers love to see the things they can buy so make sure your online inventory showcases all available items with pictures and good descriptions. Content – Search Engines and Customers won’t know what a business is all about unless they […]
Stressed out? Overworked? It might surprise you to learn that your job isn’t solely to blame for your office woes. Chances are, you’re engaging in a few or more bad work habits that could be impeding your performance or happiness. Whether you can’t seem to kick your Facebook addiction or are sick of burning the […]
“Social media use among B2B marketers is on the rise, according to respondents. A full 95% indicated they use Facebook, Twitter, LinkedIn, YouTube or corporate blogs to reach prospects.” However, how many B2B companies know exactly how well they are doing? On a daily basis? Even on a yearly basis? With more than 75% of […]
Keeping up with your website can sometimes feel like a taxing chore. Often times, it becomes easy to “let your site go”. But really, after your main content is developed, it only requires a few minutes a week to maintain. Below are a few tips to help your website from falling victim to cobwebs. Keep […]
News and happenings in the world of social media. Social Media Revolution 2011: Updated version of a powerful message on the current state of social media adoption and usage worldwide. Facebook Shuts Down Places and Deals: One year after the launch of Places, and just four months after launching Deals, Facebook is shutting down both […]