So what does this mean for your dealership’s website? 

Google has  introduced a new concept of personalized search results, which means every user will see different results for the same search, if they are logged in to their Google account. Google optimizes this feature by tracking what you like  and visit most when logged into Google. Basically, social media is becoming a larger influence in what searchers see.  Additionally, your keyword rankings mean a little less because personalized results are getting even more personalized. Internet marketing is more than SEO and pay per click – social media needs to be part of your online strategy.