Top 3 Social Media Predictions for 2018
Social media is constantly evolving to remain competitive within the market and up-to-date on user needs and pain-points. As we begin to move through 2018, these are the top three features we see continuing to expand and innovate throughout the year.
1. Video: It’s no secret that imagery and video perform best on every social media platform, whether it’s Facebook, Twitter or Instagram. Users nowadays are less inclined to make time to read a full article, but will make the time to watch a video. Video is more engaging, it’s more personal and more memorable. Some interesting stats Filmora has provided include:
This has also expanded into live streaming capabilities – a feature that has been on its way up in popularity the past few years and will continue to be utilized in new and creative ways in 2018. Here are some additional interesting statistics about live streaming in particular:
2. Chat: Users are increasingly becoming more technology-savvy and looking for quick and efficient ways to communicate with brands. While picking up the phone is always an important option to have, with new generations coming in with a different approach to communication it’s good to have a way to accommodate their communication styles as well. With there being an enormous amount of users on social media, chat has become an effective option for interacting with customers, and we foresee social media platforms continuing to advance this feature.
Some existing data on chat includes:
3. Pay to Play: As we continue to find more ways to provide measurable results on social, we also see the unfortunate demise of organic reach, meaning the total number of unique people who were shown your post through unpaid distribution as described by Facebook. Unfortunately, in order to get more eyes on your posts, social networking sites are looking for ad dollars to back them. These networking sites know they’re the future of advertising and are making strategic business decisions to solidify that.
Want to learn about more projected trends for social media in 2018? Take a look at Filmora’s 9 Trend Predictions for 2018 below.