What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing […]
There’s no time quite like the New Year to rededicate your energy to those things that fall by the wayside when you’re slammed. For many businesses, blogging is one of those things. If you aren’t blogging for your business, it’s time to get started! Check out our previous post on how to begin here. Since […]
As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year. 50% of small businesses don’t even have a website. Their excuses range from, “It’s too complicated,” […]
When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your […]
There is no denying that the customer journey has changed since the dawn of modern technology. The real question is, has the customer journey been rerouted or derailed?! The customer journey was once a straight path with a beginning, middle, and end. Now though, there is no longer one journey to making a purchase but […]
While most of us are personally mobile in some way, shape, or form, sometimes it’s easy to overlook the value of our businesses being actively mobile in today’s ever changing world. In a recent post we shared, we talked about how Facebook is promoting and integrating mobile shop-ability with their new feature, Marketplace. The leaders […]
It’s time to introduce you to our Employee of the Quarter! Meet Chris! Chris Halbert is a member of our product development team here at CWS and plays a crucial role in making sure our products and services meet your needs as a commercial dealership! Sarah: First, Chris, tell us a little about yourself. Chris: […]
We have all heard the buzz words around social media for quite some time now, but does anyone really understand what they all mean? This blog post is designed to help you get a firm grasp on all that social marketing jargon everyone is throwing around nowadays. But first of all, what is social marketing?! […]
Are you LinkedIn? If not, you’ve probably got some assumptions about what it’s used for and why it won’t work for you. But contrary to it’s “job-seeker-only” stereotype, users on LinkedIn today are just as interested in connecting with others in their industry as they are finding a new career. Myth #1: LinkedIn is only […]
Every so often we like to feature a different voice here on the CWS Blog, and today, we have the pleasure of hearing from our Search Services Specialist, Kelsey Hinkle, on some recent changes Google has made that you should know about! Read on to learn more. The gravity of Google for businesses online is […]