While you may be able to post whatever you would like on your personal Facebook page, best practices for posting on your business’s page are a little more complicated. To foster high engagement and optimize your business’s page, follow our three tips on what to post, and what not to post, on your Facebook business […]
In our last post, we discussed Google’s recent report on mobile marketing and the opportunity they’ve coined The Micro-Moment. Today we’re going to continue this discussion by moving onto what you can do about these split second, often unpredictable consumer moments. So, now that we are aware of what a micro-moment is, now what? First, […]
Buzz about mobile continues to increase as businesses, social platforms, and even search engines focus on the growth and ease of its use. Hopefully, after our last post on the importance of being mobile, we’ve convinced you that not having a mobile website nowadays is a huge mistake. While marketers appreciate the overall value of […]
Have you had trouble generating leads lately? Have you ever considered how implementing landing pages into your online strategy might help to capture those fleeting prospects? First off, you might be wondering- what exactly is a landing page? Contrary to popular belief, a landing page is not just any page a customer or prospect happens […]
Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And […]
Wonder what pieces of the “website puzzle” really matter? We’re going to dive into the must-haves of a business website so you don’t miss a crucial page or feature! We encourage you to think of your website as a solution for your customers. The following are the necessary pieces that we find make up a […]
What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing […]
When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your […]
It’s time for your campaign to come to a close. But first, let’s review from last week. You separated your users once more, and sent a “value” and “letting go” email to each group. By now you should have received feedback, and it’s time to once more sort your lists! Starting with those whom you […]
Hello again. Last week we talked about sending out your “just checking in” email, and this week we will be discussing what to do with the feedback you receive. So, here we go with step three of your inactive email marketing campaign! Once you have sent out your “just checking in” email, it’s time to […]