Welcome back! Today marks the first step of your email marketing campaign. By now you have already sorted your inactive user list, and have an understanding of why this list is important. Now, it’s time to send out your “just checking in” email to all users on your inactive list. A “just checking in” email […]
Communication is the backbone of sales and marketing, especially when it comes to selling your product and/or service to a prospective customer. To successfully close deals, provide value and explain your products, you must rely on your ability to express yourself clearly and persuasively. Especially when it comes to email marketing, as you have a […]
On average, only 18% of the 205 billion emails sent a day are opened. This means that a lot of your time and effort may be going to waste on frivolous emails that are doing nothing for you or your business. Don’t stress though. With these 10 email marketing tips, you’re sure to improve your […]
When it comes to lead generation, it all comes down to the big three: Website design, SEO, and Social Media. It is the combination of these three, and these three done well, that will set your business down the right path. First let’s start with the foundation of it all: your website design. Think of […]
Recently we came across an article discussing the six challenges equipment dealers will likely be facing online in 2016. These problems included local searches, iFrames, mobile, dealership size/scale, retaining relationships, and responding to leads. So what does this all mean to you? It means that you have come to the right place. Here at CWS, […]
When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign […]
As our sales series comes to a close, we hope you took away some great advice! Now that you know how to prioritize sales leads by importance, the common sales mistakes and taking “No” for an answer, you’re ready to close the sale! Closing a sale is a make-or-break moment that can be thrilling and […]
Times are changing in the rise of inbound marketing, which refers to marketing activities that bring in customers, rather than having to go out to get a prospects attention. It used to be rare to get inbound leads, but that is quickly disappearing. Social media alone provides an abundance of information about prospects leading them […]
When it comes to marketing and driving engagement on Twitter, you may feel like you are walking uphill, in the snow, both ways with no shoes on! With 20 Million profiles on Twitter being fake and only 23% of brand posts generating any type of interaction, Twitter can seem like a tough battle for marketers […]
Remember when it was enough to just have a decent-looking website with a few pretty pictures? How times have changed!! Business owners are constantly having to think of new, innovative ideas to grab potential customers attention once they land on their website. This is where video marketing comes into play. Many marketers know that they […]