Microsoft announced last week that they are also taking steps to improve search rankings for those websites that are mobile-friendly. We all know that Google took similar steps last month, in what some were calling “mobilegeddon,” so the future of mobile-friendliness is definitely here. And although Bing’s change isn’t quite as drastic as Google’s, […]
With 81% of people researching products online before making major purchases, it is becoming more and more important for your website to rank higher on the search engine results pages. There is always talk about shortcuts or easy ways to improve your Search Engine Optimization (SEO), but a lot of these “solutions” are ineffective. Some […]
On April 21st, Google is rolling out an update on how they rank websites, and it’s bigger than any of their previous updates. The algorithm is centered around improving the consumer’s user experience when searching on their mobile device(s). Google will accomplish this by ranking mobile-friendly websites higher for searches conducted on mobile. Many websites […]
Early in February of 2015, Twitter and Google struck a deal for tweets to start appearing in Google search results in almost real time. If you aren’t on Twitter, now may be a good time to start. What does this mean for your business? Distributing content through Twitter will now be more important than ever. […]
Search and Social Media go together like peanut butter and jelly. Seriously, they really do! Here’s why we know: recently, Google and Twitter reached a deal where tweets will now show up in search results. However, Twitter is not the only social platform that will have an effect on your Search Campaigns. Studies have shown that […]
As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well? Over the past few years, there have been 4 […]
Last week we challenged you to focus on your dealership’s online reputation in 2015 in our New Year, New You article. But did you know that your online reputation has a huge impact on your search engine rankings? Try this. Imagine you’re a prospective customer. Do a Google search for your dealership. What do you […]
Is Firefox your browser of choice? If so, expect to see some changes this month to your browsing experience. Here’s why: Mozilla has a mission to promote openness, innovation and opportunity on the Web. In efforts to continue to strive to achieve their mission, Mozilla has partnered with Yahoo to provide an enhanced overall user search […]
Today’s customers behave differently. They take the time to research products and services before making a buying decision. In fact, based on a study Google and Clickstream BF02 conducted, 49%of users visit 2-4 websites before purchasing. This behavior makes it harder for businesses to capture website visitors and convert them to customers. So, what can you do […]
Mobile searches are reaching or exceeding desktop searches, so it is important that your website shows up in local mobile search. Not appearing in Map searches, appearing inaccurately or appearing with negative reviews can result in lost opportunities for your business. Below are steps you can take to make sure your business is present and verified which will […]