Facebook announced last month that it will now take into consideration how long a user spends on a particular story. In the past, likes, comments and shares were the main factors in their News Feed algorithm. And although these still play a major role in whether or not your post will appear in News Feeds, […]
By now, you probably got the hint that we highly recommend your dealership having a presence on Facebook. Many feel that searching for a business on Facebook and learning they don’t have a Facebook page, would be like searching for a business on Google and not finding a website: It just shouldn’t happen. As much […]
Last month we introduced to you the topic of Facebook Advertising and whether or not it’s something your dealership should consider trying. We know that Facebook ads are very effective at reaching target audiences, as our results from running them have been great. But now, Facebook is making it even easier for customers and prospects […]
Previously in our blog we talked about the importance of visual content for your business. Check out these eye-popping statistics that further support the importance of them: Nearly 63% of social media is made up of images, meaning your social strategy should be up and active in the visual content world. Almost 66% of updates […]
Let’s get visual for a moment, and answer that recurring question: How can I optimize my social media efforts? We know that social media matters, and according to 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. Your social […]
We receive this question quite a lot, so we thought, “Let’s tell them what we think!” Hence why we decided to address this on our blog. But the answer to this question is tricky, so bear with us as we talk through our thoughts on the matter. As many social media marketing managers have noticed, […]
Pinterest is the perfect platform for showcasing the more visual side to your dealership, such as inventory at work, renovations in progress and completed jobs. But does that mean you should be on it? Here’s what we know! What is Pinterest? It’s a platform that allows users to share and save (called pinning) visual content, […]
In earlier posts, we’ve described exactly why you should use Facebook for your dealership and offered insight into how social media affects your business’s search rankings. If you’ve taken the next step of setting up your social media platforms, then possibly you’re now faced with that unsure feeling of just how to leverage your social media […]
Early in February of 2015, Twitter and Google struck a deal for tweets to start appearing in Google search results in almost real time. If you aren’t on Twitter, now may be a good time to start. What does this mean for your business? Distributing content through Twitter will now be more important than ever. […]
Search and Social Media go together like peanut butter and jelly. Seriously, they really do! Here’s why we know: recently, Google and Twitter reached a deal where tweets will now show up in search results. However, Twitter is not the only social platform that will have an effect on your Search Campaigns. Studies have shown that […]