Social media enthusiasts today seem to have their own language, starting with the “hashtag.” For a long time, the hashtag symbol (#) was called the “pound” sign. Now, the only time you ever refer to it as a pound sign is when you’re forced to enter it over the phone when you’re paying a bill. […]
By popular demand, Facebook is giving you more than the thumbs up button with a unique way to express how you’re feeling. Sometimes “liking” someone’s status is not the right thing to do for every occasion. These five new reactions were introduced this past Wednesday to nearly 1.6 billion users around the globe. To access […]
When it comes to marketing and driving engagement on Twitter, you may feel like you are walking uphill, in the snow, both ways with no shoes on! With 20 Million profiles on Twitter being fake and only 23% of brand posts generating any type of interaction, Twitter can seem like a tough battle for marketers […]
Facebook can help publicize your business to the next level if done the right way. With countless information flooding your newsfeed at all hours of the day, how do you decipher what is right and what is wrong for your business? To get the most of out of Facebook, use these simple tips and start […]
It’s the holiday season and there’s no better time than now to show some holiday spirit in your social campaign! It’s the perfect time to take your social media campaign to the next level and get your followers feeling merry and bright! Don’t forget to follow the golden 80/20 rule for content generation…even around the holidays, people […]
Now that you know how to segment your audience based on interests, demographics, or customer behavior, you can start to focus on customizing your content to appeal to these segments. Generating content may seem fairly straightforward, but making sure you are sending the perfect message for your audience takes a little more time. We’ve come […]
Social media should work together with your other marketing efforts to communicate your brand’s message clearly to your audience. One of the most effective ways to do this is by incorporating social media on your business’s website and vice versa. Not only can this increase traffic on your website, but it can also boost your […]
In a world where consumers are seeking out information to help them solve their problems and no longer looking to businesses for just the products and/or services that they have to offer, blogging is an essential part to your marketing efforts. But many are still unsure about why blogging may be beneficial to their business. […]
Having a social presence isn’t just about interacting and engaging with your customers on another level. It also has huge search benefits for your business. Below is our Social Sweetness Guide: The Sweet Combination of Social and Search which highlights 4 benefits social media has on your search rankings. Click to learn more!
Facebook is taking another step to help improve customer service through business pages: Response Time. Pages that have allowed people to contact the Page will soon be able to promote how quickly they are responding to customer questions. With this change, Page admins will see a response rate and response time when they log into […]