As we’ve discussed in our Best Practices for Email Marketing blog post, email marketing is a cost effective tool that really works for your business. But to start any good email marketing campaign, you’ll need this important key: a good, developed email list! A high-quality list that is composed of active subscribers increases the chances […]
With all this talk about how content marketing is becoming the most important and effective marketing strategy to attracting customers, you may be asking yourself: Where can I get this awesome content? Who can create it for me? Why don’t I have it already? Wait, what exactly IS website content anyway? Website content is the textual […]
We are in the middle of a mobile takeover. Especially when it comes to emails. In fact, did you know that 65% of emails are opened on a mobile device? This means that as a business, you need to place high priority on optimizing your emails to continue engaging those on the go or risk losing […]
Much like your homepage is the first impression for your dealership’s website, your subject line is the first impression for your email content. People decide on whether or not they even open an email just by reading the subject line. So, how do you make sure it is catching their attention and enticing them to read […]
With over 122 billion (yes, BILLION!) emails being sent per hour, it can be quite challenging for businesses to get seen in a recipient’s crowded inbox. But fear of getting lost in crowded inboxes doesn’t mean you should throw in the towel with creating an email marketing campaign. In fact, for every $1 spent on […]
Did you know that the About Us section gets some of the most traffic on your website? Typically, when a visitor comes to your website, they will reach your About Us page within 3-4 clicks. Therefore, it’s important to take advantage of this portion of your site, as it can help you reinforce why a potential customer should […]
You’ve worked hard to develop your social media following, and now, an upset customer, through a short, 2-sentence complaint, has threatened it. This is common nowadays as social media gives customers an outlet to directly speak with your business when problems arise. But that doesn’t mean you need to be afraid to develop your social strategy and […]
Consumers are looking for businesses that offer them more than just a product, they want a unique experience. As a dealership, you must be able to create engaging, educational content that will keep your current customers and prospects coming back for more. The best part is, that by creating content that your customers want to […]
As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well? Over the past few years, there have been 4 […]
Last week we challenged you to focus on your dealership’s online reputation in 2015 in our New Year, New You article. But did you know that your online reputation has a huge impact on your search engine rankings? Try this. Imagine you’re a prospective customer. Do a Google search for your dealership. What do you […]