How Do I Get Started With My Social Strategy?

Over the past 6 weeks we have introduced you different social media platforms that can benefit and compliment your dealership’s marketing strategy. And you are probably wondering, “They want me to manage 6 different platforms! I can barely keep up with my Facebook page.” Before you get too overwhelmed, this is not what we are […]


Why Use Twitter?

Twitter is a social tool used to keep followers up to date with short updates, comments, or thoughts in real-time. Being limited to only 140 characters, it is a quick and easy way for people to connect to the world around them everyday. In fact, for most, it is becoming part of their daily routine, which […]


Social Media: Must or Bust? Part 3

You now know that social media improves your search engine rankings and allows you to develop industry connections and customer relationships. For our final post about this topic, we want to let you know how social media allows you to grow your reach.  Social media efforts generate more exposure for your dealership. How so? Getting information […]


Social Media: Must or Bust? Part 2

To recap this blog series, here are the reasons why we feel you should be using social media: You improve search engine rankings. You develop industry connections and customer relationships. You grow your reach. Last week you learned how social media can improve your search engine rankings. This week we want to talk deeper about […]


How To: Create Your Own Social Community

You have a Facebook fanpage, a twitter and now a blog or are at least thinking about a blog for your dealership. Now what? It’s time to start creating your own online community. Why? To help establish credibility, drive more traffic to your website, increase your rankings among the search engines, increase customer loyalty and […]


Bobcat Launches Multi-Platform Social Media Efforts

“Bobcat launched its social media efforts yesterday on Facebook, Twitter, Google+, LinkedIn and Flickr. Bobcat has had an established YouTube video channel for several years. This multi-channel approach allows Bobcat to inform and interact with customers in more ways. Bobcat’s Facebook page allows customers to share their Bobcat experiences; Twitter provides real-time, quick updates and responses; YouTube users can share their videos; Google+ provides […]


Facebook Fanpages Convert to Timeline for Brands: March 30, 2012

It has been a long anticipated question ever since Facebook rolled out the Timeline for personal pages– When will the Facebook’s Timeline be available for businesses?! The question has now been answered.   Instead of fearing another Facebook rollout, it’s time for businesses to focus on mastering effective content marketing. Starting March 30, 2012 all Facebook Fanpages […]


Tweet your Way to The Top!

Everyone knows the basics of helping your website get the best position in search engine rankings. One of the lesser known ways to get better ranking is using Twitter to post links back to content on your website. Social media has exploded over the last several years, and Twitter is a large part of that […]