One of the most common questions we get with our website services is how to increase the traffic to a dealer’s website. Obtaining more website traffic ideally will generate leads and therefore more sales. Below are our top three recommendations for obtaining this goal. Target Long-Tail Keywords So what is a long-tail keyword? Long-tail keywords […]
We’ve previously discussed the importance of excelling at customer service because it sets you apart from your competitor. Nowadays, customer service extends further than just your physical dealership. It now encompasses online service, most popularly social media. In fact, we even mentioned in a past post that 4 out of 10 U.S. adults have expressed […]
You’ve heard us reference the 80/20 rule time and time again. But why is that necessary for your business, you ask? We’re answering that question with an in-depth look into why the 80/20 rule is necessary to follow for the success of your social pages! As a refresh, the 80/20 rule suggests that 80% of […]
With social media changing so rapidly, it’s always important to stay on top of social trends. But which ones should you pay the most attention to? We have done the hard work for you and compiled a list of the 5 social media trends to watch out for in the New Year! Increase in Non-Verbal/Non-Text […]
Coming up with a social strategy and posting regularly is hard enough! But now you have to remember if a Facebook profile pic is 160 x 160. (Or was it 200 x 200?!) And what image size is ideal for posting on Google+ or LinkedIn? With so many questions and sizes to figure out, we […]
Last week we introduced you to the hashtag, and more specifically how it works on the platform it started on, Twitter. Since then, the hashtag has expanded it’s reach and is now common on Facebook too. This week we want to talk to you about how to use the hashtag on Facebook. Similar to Twitter, […]
Social media enthusiasts today seem to have their own language, starting with the “hashtag.” For a long time, the hashtag symbol (#) was called the “pound” sign. Now, the only time you ever refer to it as a pound sign is when you’re forced to enter it over the phone when you’re paying a bill. […]
When it comes to marketing and driving engagement on Twitter, you may feel like you are walking uphill, in the snow, both ways with no shoes on! With 20 Million profiles on Twitter being fake and only 23% of brand posts generating any type of interaction, Twitter can seem like a tough battle for marketers […]
It’s the holiday season and there’s no better time than now to show some holiday spirit in your social campaign! It’s the perfect time to take your social media campaign to the next level and get your followers feeling merry and bright! Don’t forget to follow the golden 80/20 rule for content generation…even around the holidays, people […]
A few weeks ago, we shared with you why you should have a Twitter page for your business in our post, “Why Use Twitter?” But more importantly, your dealership should have a Twitter page because your customers are on it, and they are searching for industry-related businesses, like your dealership, to follow and interact with. […]