Marketing has been morphing for years now, driven by consumer behavioral shifts and advances in technology, and we want to make sure your dealership is up to speed with it all. Until recently, marketing efforts consisted almost entirely of what is called outbound marketing. This is the traditional form of marketing where the company initiates […]
If you’re reading our blog, it’s likely that you’re doing a little more research around some ways you can create a better online marketing strategy. Good news! That’s exactly what we’re here for and are excited to dive into Part 2 of our overall series about best practices for your search initiatives. Today we’re going […]
Let the 2018 planning continue with our second look into MHEDA’s 2018 Critical Impact Factors. MHEDA’s tenth-factor details that “Businesses need to adapt their communication strategies to cross all forms of technology in order to connect with their employees and multi-generational buyers.” While this statement can encompass a variety of communication strategies, we’re going to […]
We’ve started our 2018 strategy meetings and we know you probably have, too! These meetings help us to identify the challenges and opportunities we face in 2018. While going over our challenges we started to look into the challenges our industry faces in general. In the most current issue of The MHEDA Journal, 11 factors […]
As the summer draws to a close, you’re probably starting to think about your goals and strategies for the 2018 fiscal year. Along with this comes establishing your budgets for the year. We understand first hand that every dealer and manufacturer we work with has different needs and different capacities to implement our services- aka […]
It’s time for your campaign to come to a close. But first, let’s review from last week. You separated your users once more, and sent a “value” and “letting go” email to each group. By now you should have received feedback, and it’s time to once more sort your lists! Starting with those whom you […]
Welcome back! Hopefully you’ve done your homework and checked out our email marketing post. If not, head on over there first for great tips about email marketing. Before we discuss how to organize your inactive users, it’s crucial for you to realize just how important determining your inactive user list is. First, It helps you […]