Recently on the blog, we’ve been discussing how your dealership can benefit from improved performance in search engines, using specific search engine optimization (SEO) and marketing (SEM) strategies. First, we talked about best practices for SEO, and then had two articles about SEM best practices. To round out the search engine series, our Search Services […]
Last week we introduced you to some best practices for Search Engine Marketing, courtesy of our Search Services Manager, Ruth Johndrow. She had so many great tips that we split it into two parts and have five more to present to you today! As a quick refresher, Search Engine Marketing (otherwise referred to as SEM) […]
Google is no longer just a proper noun; it has become a verb in everyday life. If you don’t know the answer to a question, you simply “google” it. However, while Google is great for discovering new information within their thousands and thousands of search results, it can be easy to get lost and confused […]
If you’ve worked with any marketer, you’ve probably heard him/her say the phrase “Content is King.” In today’s world, where every individual is inundated with content from every which way, it can be hard to get your messaging through the noise. Today, we want to provide you with some eye-opening statistics from a recent Stackla […]
Imagine you’re talking with your friend, Frank, about getting a new fishing rod (ignoring the fact you already have 20 rods and reels out in the shed). Frank tells you about a great new brand you’ve surprisingly never heard of, with amazing features and reasonable prices. He even shows you pictures and videos of the […]
Recently on Social Media Today, there have been some murmurings of Facebook testing out a new feature that would not only be great for business pages, but also particularly beneficial for companies actively trying to sell product on their business pages. After Facebook’s launch of the Marketplace side of their platform, it’s evident that Facebook […]
On what feels like almost a weekly basis, social media continuously evolves as an even stronger tool businesses can utilize to better position themselves in front of customers and sell more products. Facebook in particular has evolved from profile pages for individuals, to adding Groups individuals can be a part of, to business pages, to […]
Each year it seems as if the kickoff to the holiday shopping season gets bigger and bigger. We’ve gone from having Black Friday, to adding Cyber Monday, then Small Business Saturday, and now Green Tuesday. As each year sets new records for consumer spending, we as marketers have seen some notable takeaways, too. This year, […]
With the craze of business that comes in different seasons for various dealerships, we often forget to take a step back and focus on the bigger picture of the business. Getting caught up in the chaos that can sometimes occur in a busy season, can quickly take away from this. Our hope is that this […]
In the past we’ve discussed online reviews in detail. We’ve talked about anything from why you can’t rely on just the traditional word of mouth, how you can address negative online reviews, or even how to get more online reviews! But let’s discuss why they’re so crucial to your dealership and three places you could […]