As we’ve said time and time again, even though you may have a gorgeous and engaging website, if it’s not optimized to be found within the first page of search engine results, then you’re doing your dealership a disservice. Search Engine Optimization in particular is a great and organic way for you to get seen […]
A recent Marketing Dive piece we read featured the insights of marketers that weighed in on what they’ve seen as the biggest lead generators for their business. Spanning various industries, the study by Ascend2 noted that 47% said email marketing was the most effective in lead marketing, then video marketing (45%), social (40%), web personalization […]
When we’re talking with dealers about their online marketing needs for the first time, we’ll hear how word of mouth is the biggest asset to their business and they’re not sure how online marketing can really add to that. The biggest misunderstanding here is that online marketing is now just another form of word of […]
Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 5 of our commercial dealership Successful […]
Recently we’ve added a huge asset to our larger Trader Interactive team, and that asset goes by the name of Simon Heseltine! Simon was added as our Vice President of Audience Growth a few months back and has brought a wealth of expertise and insight to our company, particularly regarding around Search Engine Optimization and […]
There are a variety of tactics dealership sales teams take in order to better understand their customer, how to approach them, and ultimately capture their attention to make the sale. Has your dealership thought about looking into its website metrics to help determine the answers to these three core things? It’s often a strategy overlooked, […]
It’s no surprise our society has become drawn to imagery and video. We see this type of media everywhere, particularly the growing presence on social platforms. Platforms like Instagram, Pinterest, Snapchat and YouTube all rose to popularity quickly and include minimal text. So why is it useful for you to be including imagery in your […]
Kleiner Perkins Caufield & Byers, or otherwise known as KPCB, is a venture capital firm located in Silicon Valley whose “Internet Trends” reports are highly valued and anticipated each year. Their 2018 report was recently released and included some data that dealerships around the country should take interest in. Below we included our top 3 […]
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 3 of our commercial dealership […]
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 2 of our commercial dealership […]