Why Social Selling Should be in Your 2019 Marketing Strategy
Social media has typically been used as a way to create a community around your business. While this is still one of the easiest ways to connect with your customers, social media can be used in a variety of other ways. One of the biggest perks social selling provides is the ability to help get your inventory in front of new audiences. Let’s see how a social selling strategy can help your dealership!
So what exactly is social selling?
According to a recent study by Social Media Today, social selling “is the process of leveraging social media to do lead generation, build meaningful relationships, and eventually, close sales.” While social media is readily used to connect with customers on a personal level, a business can use it as another lead generation tool. A study by Sales for Life found that businesses that engage in social selling get a 119% higher ROI compared to traditional sales tactics.
Social media creates a distinct environment for better sales. When creating your social selling strategy, be sure to keep in mind these key aspects that affect your social climate:
- Fair play: Social media allows anyone to interact with anyone. It’s not a one-way street where a business just shows an advertisement, but rather allows potential customers to seek out a brand and engage with them in real-time.
- Sincerity and authenticity: As mentioned before, social media is a platform to connect with your customers on a personal level. They don’t want to see typical sales tactics, but instead want to see the face behind the brand. Consider showing some more “Behind the Scenes” type content to show more of the personality of your dealership.
- Engagement: Social media encourages brand engagement. Not only can you interact with your customers but they can interact with you just as easily. So regularly checking your social media channels to engage with customers that have commented or messaged you is critical with these fast-paced and real-time platforms.
Throughout Social Media Today’s study, “there wasn’t a single industry that wouldn’t generate at least 20 leads.” Social media not only gives you access to new data surrounding your customers, but also is full of opportunities to reach new audiences. Many brands use social media as a way to connect with their customers or as a tool for customer support. However, they are not moving into the realm of social selling making it an open market. Since social selling is relatively new, a business who successfully implements a social selling strategy is able to connect with buyers that competitors aren’t reaching out to.
Gone are the times of only using social media to interact with customers on a personal level. These platforms are expanding to allow businesses to use them as tools for revenue in more ways than one. Be one of the first to try this new sales strategy!