Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 5 of our commercial dealership Successful […]
Recently we’ve added a huge asset to our larger Trader Interactive team, and that asset goes by the name of Simon Heseltine! Simon was added as our Vice President of Audience Growth a few months back and has brought a wealth of expertise and insight to our company, particularly regarding around Search Engine Optimization and […]
It’s no surprise our society has become drawn to imagery and video. We see this type of media everywhere, particularly the growing presence on social platforms. Platforms like Instagram, Pinterest, Snapchat and YouTube all rose to popularity quickly and include minimal text. So why is it useful for you to be including imagery in your […]
Kleiner Perkins Caufield & Byers, or otherwise known as KPCB, is a venture capital firm located in Silicon Valley whose “Internet Trends” reports are highly valued and anticipated each year. Their 2018 report was recently released and included some data that dealerships around the country should take interest in. Below we included our top 3 […]
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 3 of our commercial dealership […]
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 2 of our commercial dealership […]
There’s been a decent amount of discussion between marketers and social media managers following Facebook’s decision to make some newsfeed algorithm changes this past winter. The change came in an announcement from Mark Zuckerberg this past January as a result of their initiative to ensure that users’ time was being “well spent” on the platform. […]
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 1 of our commercial dealership […]
As social media continues to lead in online marketing for businesses, it’s important to keep up-to-date on the new tools available to enhance your business pages. It seems like every day there are new advancements released on Facebook, in particular, that can help you take your dealership’s page to the next level. You might think […]
This is our third and final installment in our backlinks blog series! Previously we’ve provided a bit of background on what backlinks are and some common misconceptions about them. In this post we’ll cover some very basic “Dos and Don’ts” of backlinking to help your dealership better approach its backlink strategy or otherwise referred to as […]