As your dealership begins to take off on social media, you may encounter a few complainers. Learning how to handle their complaints depends on the type of complainer they are. The infographic below describes these different complainers and how to respond to them. Have you encountered these complainers before? How did you handle them? We would […]
As search engines shift their priority for rankings from emphasizing the technical aspects of SEO, such as keywords and link-building, to delivering more personalized results, social media becomes more important. Why? Because social media specializes in the signals that search engines are craving right now: identity and relationships. Think about it. If a stranger walked […]
Consumers are looking for businesses that offer them more than just a product, they want a unique experience. As a dealership, you must be able to create engaging, educational content that will keep your current customers and prospects coming back for more. The best part is, that by creating content that your customers want to […]
Facebook has evolved over the years into a great marketing tool for businesses. However, as it changes, new questions come up for those of us using the platform to grow our Facebook presence and continue to engage with our customers. In this article, and subsequent articles around this topic, we hope to educate you on […]
Last week we introduced you to Facebook’s analytics tool called Facebook Insights in our Exploring Facebook Business Tools post. We know that this tool has a lot of information available to you, making it overwhelming when trying to figure out what important metrics you should be tracking. And you are probably wondering “Why is total […]
A few months ago we let you know why you should be using Facebook for your dealership. If you started a page then, or have had one for a while and just started re-engaging with your fans, we want to take a look at some of the business tools Facebook has for your business page. […]
Over the past 6 weeks we have introduced you different social media platforms that can benefit and compliment your dealership’s marketing strategy. And you are probably wondering, “They want me to manage 6 different platforms! I can barely keep up with my Facebook page.” Before you get too overwhelmed, this is not what we are […]
Instagram is a unique social platform for your dealership to be on because it is centered solely on image and video sharing. With 200 million active monthly users, and 60 million photos posted per day, Instagram has grown rapidly since its launch in 2010. In fact, it is currently the fastest growing social media platform. However, there […]
LinkedIn’s unique value in the social media world is the fact that it was built with a focus on users utilizing their connections to develop a professional network, and allowing people to be more productive and successful. And they are accomplishing this goal everyday. As of April 2014, LinkedIn reported that there were over 300 […]
YouTube was launched in 2005 and has grown exponentially over the years as people share their ideas and passions on a daily, sometimes hourly basis. In fact, according to YouTube’s most recent statistics, 100 hours of video are uploaded every minute and more than 1 billion unique users visit the site each month. Taking advantage of […]