If you’ve been using Google recently, you may have noticed that Google is no longer displaying ads on the right hand side of their search engine results page, as seen below. This move does a couple of things for Google. Mainly, it creates a cleaner user experience when someone is searching. It also creates […]
Times are changing in the rise of inbound marketing, which refers to marketing activities that bring in customers, rather than having to go out to get a prospects attention. It used to be rare to get inbound leads, but that is quickly disappearing. Social media alone provides an abundance of information about prospects leading them […]
When a sales rep gets a lead, whether it’s a referral, sourced through their own research, an inbound lead (email, phone, website) etc, they have to take the time to prioritize it with all of the other responsibilities on their plate. Do they drop everything they’re doing because that lead looks good on paper? What […]
We asked our Search Services Supervisor, Diana Richardson, to share some insight into the Search Engine Optimization world! Read below for some great tips to making your website stand out with search engines. Quick Search Engine Optimization Tips It’s a fact, there a lot of websites on the internet. And with all of these websites […]
For many customer service teams, the approach is to always respond when an issue arises. But to truly become a dealership that out-supports your competition, your customer service mindset must shift from a reactive to proactive approach. By becoming proactive, your dealership will be able to delight your customers instead of just satisfying them. Here […]
On April 21st, Google is rolling out an update on how they rank websites, and it’s bigger than any of their previous updates. The algorithm is centered around improving the consumer’s user experience when searching on their mobile device(s). Google will accomplish this by ranking mobile-friendly websites higher for searches conducted on mobile. Many websites […]
With all this talk about how content marketing is becoming the most important and effective marketing strategy to attracting customers, you may be asking yourself: Where can I get this awesome content? Who can create it for me? Why don’t I have it already? Wait, what exactly IS website content anyway? Website content is the textual […]
Now that you know the importance of going mobile for your dealership’s website, how can you take it to the next level? Because afterall, 54% of contractors have internet enabled smartphones, and they are using these mobile devices to interact with and gain knowledge from dealerships like yours. Much like your full website, mobile websites […]
Let’s face it, people are on the go and relying on their mobile devices to access the internet now more than ever. In fact, in early 2014, internet usage on mobile devices exceeded that of PC usage. And consumers are using their mobile devices, such as smart phones and tablets, to do more than just […]
Content is king both with helping a website’s Organic Search Engine rankings as well as helping to engage potential customers. Content informs customers and the Search Engines as to what your business is all about. When writing content, for any page of your website, keep these tips in mind: 1) Know Your Audience. Engage potential […]