Last October, Twitter announced an exciting upcoming addition to the features of their platform. This new feature is called Bookmarks, and is similar to Facebook’s “Save” a post feature. The feature was officially launched at the end of February and serves a variety of purposes.

Up until now, if a user wanted to save a tweet to go back and refer to later, they were getting creative with how to archive it. They were either “Liking” the post, direct messaging it to themselves, or “re-tweeting” the post so they could scroll through their own feed and find it later.

With this new Bookmarks tool, users can more easily and privately save a tweet to refer back to later. Twitter has also enabled the ability to share the tweet via the Bookmarks tool in additional ways. For example, users will now be able to share via direct message or off of Twitter completely in a variety of forms.

This no doubt comes following the success of Facebook’s saving tool. Facebook reports that over 250 million people use their saving feature each month. But this isn’t just a development for Twitter to remain competitive. The tool also greatly benefits the accuracy of Twitter’s algorithm and what type of content is being shown to users.

As mentioned above, up until recently people have been liking, sending, re-tweeting, etc. different tweets. This tells Twitter that the user is interested in that specific type of content and therefore then shifts the type of content being shown in the user’s newsfeeds to ideally appeal to his/her interests. However, if someone is merely engaging with the tweet because they want to remember it, show it to a friend later, etc. and aren’t necessarily very interested in the exact content, it’s not serving a positive purpose for the user.

What does this mean for your dealership?

If you’re scrolling through your personal Twitter on a break and see a great post you’d like to share on your account, this is a much easier way to save it for later.

You could also potentially use it to track the type of content your competitors are featuring and see what’s been successful for them content-wise.

Additionally, as of right now, Twitter does not enable businesses to see how many users are bookmarking their tweets, but it is something the platform is sure to integrate into their analytics in the near future.

As a result of this new feature though, don’t be surprised if you see a slight drop in the average amount of Likes you typically see for your page. If you do, users may have been utilizing this form to save your posts in the past.

Feel free to reach out to us at marketing@commercialwebservices, if you’re interested in hearing more about how you can utilize this new feature or are just curious about social media services for your business!